<div class="gmail_quote">On Wed, Apr 29, 2009 at 1:16 AM, David Christiansen <span dir="ltr"><<a href="mailto:openid-userexperience@davidchristiansen.com">openid-userexperience@davidchristiansen.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;"><span style="border-collapse:collapse">I also fell into the 'typical user' trap and clicked through the 'Log In' dropdown, hit back to the reboot site THEN saw the alternatives. I think user's (and this includes me I guess ;)) subconsciously don't read a whole page before deciding what to do - they find the first thing that looks like it will meet their needs and click! Frankly on first pass I didn't even read the other red headings - this is not a dig at the site design, but more an observation on user behaviour.<div>
</div></span></blockquote><div><br></div><div>This is absolutely true. People don't read on the web, they scan, and even at that, they look for handles to grab on to and just click. I blame Google.</div><div><br></div>
<div>Regardless, this is partially why the OpenID Nascar solution is somewhat effective — people will click the familiar even if they don't know what it will do, and I think that's a fundamental problem.</div><div>
<br></div><div>This is why I'm eager to user-test a "type anything" or "type-ahead box":</div><div><br></div><div><font class="Apple-style-span" face="'courier new', monospace">Who are you?</font></div>
<div><font class="Apple-style-span" face="'courier new', monospace">.____________________________. .____.</font></div><div><font class="Apple-style-span" face="'courier new', monospace">|____________________________| |_Go_|</font></div>
<div><font class="Apple-style-span" face="'courier new', monospace"><br></font></div><div><font class="Apple-style-span" face="'courier new', monospace">(type a service, username or email address that you want to identify yourself as)</font></div>
<div><br></div><div>Or something along those lines (that's a sketch, not a blueprint).</div><div><br></div><div>We could even toss in the OpenID logo to the left, just to provide a hint for those "in the know". I know this idea probably has more ideas than solutions on its face, but I think we need a plurality of solutions to try, measure and analyze rather than saying no.</div>
<div><br></div><div>So, before anyone poo-poos this idea, go get data, measure at least 100 people in an A/B test and tell me what the results show.</div><div><br></div><div>Chris</div><div><br></div><div> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
<span style="border-collapse:collapse"><div>
<br></div><div>What I would have done, with the proviso of the use of a cool Accordion, is display a text link prompt on each 'fold' saying "Did you know..." for example "Did you know you could also log in using <span style="font-weight:bold">OpenID?</span><span style="font-weight:bold">" <span style="font-weight:normal">and "Did you know you could Register?"</span></span></div>
<div><br></div><div>This would catch all those scanning users as they would pick up on the word OpenID, as it appeared in the same contextual panel as the other text.</div><div><br></div><div>All good positive feedback I hope, Great work, nice use of JQuery.</div>
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<br></blockquote></div><br><br clear="all"><br>-- <br>Chris Messina<br>Open Web Advocate<br><br><a href="http://factoryjoe.com">factoryjoe.com</a> // <a href="http://diso-project.org">diso-project.org</a> // <a href="http://openid.net">openid.net</a> // <a href="http://vidoop.com">vidoop.com</a><br>
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