I'd add to that a community-based adoption campaign, where tools, libraries, outreach and support is generated and provided for individuals, small businesses and others who have fewer barriers to adoption and potentially more to gain.<div>
<br></div><div>I see OpenID as being a foundational building block for a "middle class of web applications". Coupled with frameworks like OpenSocial, or what you can do with XRDS-Simple and OAuth, a whole lot of interoperability questions dissolve between uninitiated partners leading to lots more inter-application flow... </div>
<div><br></div><div>Let me put it another way: AOL was successful because it gave everyone an email address/inbox. Businesses were built on that modest advancement.</div><div><br></div><div>If we gave give everyone a durable and reusable identifier (or "account") that they can readily type out when prompted for it, I believe a similar kind of advance will occur.</div>
<div><br></div><div>So while we definitely need the big guys to adopt it (many already have, though hesitatingly), I think there's also a huge Firefox-style potential to move the needle from the bottom up as well.</div>
<div><br></div><div>Chris<br><br><div class="gmail_quote">On Tue, Nov 18, 2008 at 12:30 PM, Marc Canter <span dir="ltr"><<a href="mailto:marc@broadbandmechanics.com">marc@broadbandmechanics.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">OpenID is such a good term! I really think it resonates with users.<br><br>But turning it into a full solution will take:<br>
<br><div style="margin-left:40px">- technology partnerships with other standards<br>- user interface guidelines<br>
- proper education<br>- full turn-key solutions highlighted and marketed<br>- BigCo support and co-marketing<br></div>
<br>IMHO<div><div></div><div class="Wj3C7c"><br><br><div class="gmail_quote">On Tue, Nov 18, 2008 at 8:37 AM, Johannes Ernst <span dir="ltr"><jernst+<a href="http://openid.net" target="_blank">openid.net</a>@<a href="http://netmesh.us" target="_blank">netmesh.us</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex"><div>Fully agree with Marc here. *Something* needs to be the brand. If it is not OpenID, it needs to be something else, but we don't have something else. So I believe it should be OpenID.<div>
<br><div><div>On Nov 18, 2008, at 7:42, Marc Canter wrote:</div><br><blockquote type="cite">This is a subject which was touched upon at the latest IIW.<br><br>I also stressed that OpenID has to EITHER:<br><br><div style="margin-left:40px">
- step up and take on the responsibilities of being a brand which is a full solution to end users<br> - or step back and help a collection of technologies become the solution<br></div><br>Because OpenID by itself is just a piece of the puzzle and will never be a complete colution to the ID requirements of users. So any test, feedback, survey, study you do - will keep coming back with the same answers <i>"what's OpenID?" or "How come I can't................[<b>insert any final end-user slution here</b>]</i>"<br>
<br>So this is a juncture point for OpenID. IMHO<br><br>:-)<br><br><div class="gmail_quote">On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <span dir="ltr"><<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex">There have been subsequent responses that I thought were interesting and worth sharing:<div>
<br></div><div><a href="http://connectid.blogspot.com/2008/11/naval-gazing_17.html" target="_blank">http://connectid.blogspot.com/2008/11/naval-gazing_17.html</a></div> <div><br></div><div>Paul suggests that the study amounts to "navel gazing" and that OpenID should be a background technology, like SAML, and users shouldn't have to become aware of it -- thus, this survey is asking the wrong question (i.e. who cares whether people identity or know what OpenID is?).</div>
<div><br></div><div>I talked about branding OpenID in one of my subsequent posts, so I won't rehash my thoughts on that here.<br><div><br></div><div><a href="http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/" target="_blank">http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/</a><br>
<br></div><div>Jeff Bohren follows up and suggests that the larger OpenID providers (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be sharing statistics on use of their endpoints, *EVEN* if (as I suspect), adoption and usage are infinitesimally small, so that we can gauge uptake over time.</div>
<div><br></div><div>It would seem to me that this is work that the OIDF should be facilitating, and something that Brian Kissel, vis-a-vis the marketing team, should be working on.</div><div><br></div><div>What needs to happen to get the large (or even smaller) OPs to start providing data about use of accounts with OpenID? Maybe Brian Ellin could throw something up on AppEngine to aggregate these numbers?</div>
<div><br></div><div>Chris</div><div><br></div><div><br><div class="gmail_quote">On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <span dir="ltr"><<a href="mailto:sakimura@gmail.com" target="_blank">sakimura@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex"> +100 !<br><br><div class="gmail_quote"><div><div></div><div>On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <span dir="ltr"><<a href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>></span> wrote:<br>
</div></div><blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex"><div><div></div><div> <div link="blue" vlink="purple" lang="EN-US"> <div><p><span style="font-size:11pt;color:rgb(31, 73, 125)">Congrats Chris, well done!</span></p>
<div><span style="font-size:11pt;color:rgb(31, 73, 125)"> </span><br></div><p><span style="font-size:11pt;color:navy">Cheers,</span><span style="font-size:11pt;color:navy"></span></p><p><span style="font-size:11pt;color:navy"><br>
Brian</span></p><p><b><span style="font-size:11pt;color:navy">==============</span></b></p><p><b><span style="font-size:11pt;color:navy">Brian Kissel</span></b></p><p><b><span style="font-size:11pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11pt;color:navy">Fax: 503.296.5502</span></b></p><div><span style="font-size:11pt;color:rgb(31, 73, 125)"> </span><br></div> <div style="border-style:solid none none;border-color:rgb(181, 196, 223) -moz-use-text-color -moz-use-text-color;border-width:1pt medium medium;padding:3pt 0in 0in">
<p><b><span style="font-size:10pt">From:</span></b><span style="font-size:10pt"> <a href="mailto:user-experience-bounces@openid.net" target="_blank">user-experience-bounces@openid.net</a> [mailto:<a href="mailto:user-experience-bounces@openid.net" target="_blank">user-experience-bounces@openid.net</a>] <b>On Behalf Of </b>Chris Messina<br>
<b>Sent:</b> Friday, November 14, 2008 2:56 PM<br> <b>To:</b> OpenID List; diso-project; OpenID user experience<br> <b>Cc:</b> Brynn Evans; Luke Sontag; Scott Kveton<br> <b>Subject:</b> [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk<br>
<b>Importance:</b> Low</span></p> </div><div><div></div><div><div> <br></div><p>ZDNet picked up the study:</p> <div><div> <br></div> </div> <div><p><a href="http://blogs.zdnet.com/community/?p=131" target="_blank">http://blogs.zdnet.com/community/?p=131</a></p>
</div> <div><div> <br></div> </div> <div><p style="margin-bottom:12pt">Chris</p> <div><p>On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>> wrote:</p>
<div><p>Wanted to share the results of a study that Brynn Evans and I completed at the end of October:</p> </div> <div><div> <br></div> </div><p><a href="http://tr.im/mturk_openid" target="_blank">http://tr.im/mturk_openid</a><br clear="all">
</p> <div><p>It cost me about $6 to collect responses from 301 people on Mechanical Turk. I felt that it was important to look into a wider sample size than Yahoo's study which was composed of 9 female Yahoo members in their thirties. In particular, many people drew conclusions from that small sample size about OpenID's awareness that I felt were unfounded and decided to seek out an independent analysis of a larger data set.</p>
</div> <div><div> <br></div> </div> <div><p>The original source data is available here:</p> </div> <div><div> <br></div> </div> <div><p><a href="http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg" target="_blank">http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg</a></p>
</div> <div><div> <br></div> </div> <div><p>Thoughts welcomed,</p> </div> <div><div> <br></div> </div> <div><p>Chris</p> </div> <div><p><br> -- <br> Chris Messina<br> Citizen-Participant &<br> Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br> <a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ] private</p> </div> </div><p><br> <br clear="all"> <br> -- <br> Chris Messina<br> Citizen-Participant &<br> Open Technology Advocate-at-Large<br> <a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br> This email is: [ ] bloggable [X] ask first [ ] private</p> </div><div> <br>
</div> </div></div><p>__________ Information from ESET NOD32 Antivirus, version of virus signature database 3612 (20081113) __________</p><div> <br></div><p>The message was checked by ESET NOD32 Antivirus.</p><div> <br></div>
<p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a></p><div> <br></div><p>__________ Information from ESET NOD32 Antivirus, version of virus signature database 3614 (20081114) __________</p><div> <br>
</div><p>The message was checked by ESET NOD32 Antivirus.</p><div> <br></div><p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a></p> </div> </div> <br></div></div>_______________________________________________<br>
user-experience mailing list<br> <a href="mailto:user-experience@openid.net" target="_blank">user-experience@openid.net</a><br> <a href="http://openid.net/mailman/listinfo/user-experience" target="_blank">http://openid.net/mailman/listinfo/user-experience</a><br>
<br></blockquote></div><font color="#888888"><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/" target="_blank">http://www.sakimura.org/en/</a><br> </font><br>_______________________________________________<br>
general mailing list<br> <a href="mailto:general@openid.net" target="_blank">general@openid.net</a><br> <a href="http://openid.net/mailman/listinfo/general" target="_blank">http://openid.net/mailman/listinfo/general</a><br>
<br></blockquote></div><br><br clear="all"><br>-- <br>Chris Messina<br>Citizen-Participant &<br> Open Technology Advocate-at-Large<br><a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br>This email is: [ ] bloggable [X] ask first [ ] private<br> </div> </div> <br>
_______________________________________________<br> user-experience mailing list<br> <a href="mailto:user-experience@openid.net" target="_blank">user-experience@openid.net</a><br> <a href="http://openid.net/mailman/listinfo/user-experience" target="_blank">http://openid.net/mailman/listinfo/user-experience</a><br>
<br></blockquote></div><br> _______________________________________________<br>user-experience mailing list<br><a href="mailto:user-experience@openid.net" target="_blank">user-experience@openid.net</a><br><a href="http://openid.net/mailman/listinfo/user-experience" target="_blank">http://openid.net/mailman/listinfo/user-experience</a><br>
</blockquote></div><br></div></div></blockquote></div><br>
</div></div></blockquote></div><br><br clear="all"><br>-- <br>Chris Messina<br>Citizen-Participant &<br> Open Technology Advocate-at-Large<br><a href="http://factoryjoe.com">factoryjoe.com</a> # <a href="http://diso-project.org">diso-project.org</a><br>
<a href="http://citizenagency.com">citizenagency.com</a> # <a href="http://vidoop.com">vidoop.com</a><br>This email is: [ ] bloggable [X] ask first [ ] private<br>
</div>