+1 Marc.<div><br></div><div>I suggest that OpenID needs to become a brand that's independent of major companies, and that advocates on behalf of small individuals' concerns against the interests of big providers who can hold their own.</div>
<div><br></div><div>I think that the OpenID brand needs to be synonymous with the web-based identity eco/metasystem, and that if you want a durable way to present yourself to a site needing to identity you, you present your OpenID or otherwise OpenID-compatible identifier (email, URL, Yahoo Account, Google Account, "MySpace", etc).</div>
<div><br></div><div>Unfortunately the OIDF as it stands does not have its pedigree in branding or in consumer products, and therefore we lack much strategic direction that will help us make OpenID a household name like Visa became. It's a surmountable problem if we have the budget and can garner the mindshare, but I've not seen anything from the foundation that has such strategic, long-term awareness and brand-building on the agenda.</div>
<div><br></div><div>As Marc asserts, we're at the juncture where we need to decide, I believe, as a body, whether to pursue a powerful and meaningful branding of OpenID or let it fade into the background like SMTP or HTTP.</div>
<div><br></div><div>Chris<br><br><div class="gmail_quote">On Tue, Nov 18, 2008 at 10:42 AM, Marc Canter <span dir="ltr"><<a href="mailto:marc@broadbandmechanics.com">marc@broadbandmechanics.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">This is a subject which was touched upon at the latest IIW.<br><br>I also stressed that OpenID has to EITHER:<br><br><div style="margin-left:40px">
- step up and take on the responsibilities of being a brand which is a full solution to end users<br>
- or step back and help a collection of technologies become the solution<br></div><br>Because OpenID by itself is just a piece of the puzzle and will never be a complete colution to the ID requirements of users. So any test, feedback, survey, study you do - will keep coming back with the same answers <i>"what's OpenID?" or "How come I can't................[<b>insert any final end-user slution here</b>]</i>"<br>
<br>So this is a juncture point for OpenID. IMHO<br><br>:-)<div><div></div><div class="Wj3C7c"><br><br><div class="gmail_quote">On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <span dir="ltr"><<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex">There have been subsequent responses that I thought were interesting and worth sharing:<div>
<br></div><div><a href="http://connectid.blogspot.com/2008/11/naval-gazing_17.html" target="_blank">http://connectid.blogspot.com/2008/11/naval-gazing_17.html</a></div>
<div><br></div><div>Paul suggests that the study amounts to "navel gazing" and that OpenID should be a background technology, like SAML, and users shouldn't have to become aware of it -- thus, this survey is asking the wrong question (i.e. who cares whether people identity or know what OpenID is?).</div>
<div><br></div><div>I talked about branding OpenID in one of my subsequent posts, so I won't rehash my thoughts on that here.<br><div><br></div><div><a href="http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/" target="_blank">http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/</a><br>
<br></div><div>Jeff Bohren follows up and suggests that the larger OpenID providers (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be sharing statistics on use of their endpoints, *EVEN* if (as I suspect), adoption and usage are infinitesimally small, so that we can gauge uptake over time.</div>
<div><br></div><div>It would seem to me that this is work that the OIDF should be facilitating, and something that Brian Kissel, vis-a-vis the marketing team, should be working on.</div><div><br></div><div>What needs to happen to get the large (or even smaller) OPs to start providing data about use of accounts with OpenID? Maybe Brian Ellin could throw something up on AppEngine to aggregate these numbers?</div>
<div><br></div><div>Chris</div><div><br></div><div><br><div class="gmail_quote">On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <span dir="ltr"><<a href="mailto:sakimura@gmail.com" target="_blank">sakimura@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex">
+100 !<br><br><div class="gmail_quote"><div><div></div><div>On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <span dir="ltr"><<a href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>></span> wrote:<br>
</div></div><blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex"><div><div></div><div>
<div link="blue" vlink="purple" lang="EN-US">
<div>
<p><span style="font-size:11pt;color:rgb(31, 73, 125)">Congrats Chris, well done!</span></p>
<p><span style="font-size:11pt;color:rgb(31, 73, 125)"> </span></p>
<p><span style="font-size:11pt;color:navy">Cheers,</span><span style="font-size:11pt;color:navy"></span></p>
<p><span style="font-size:11pt;color:navy"><br>
Brian</span></p>
<p><b><span style="font-size:11pt;color:navy">==============</span></b></p>
<p><b><span style="font-size:11pt;color:navy">Brian Kissel</span></b></p>
<p><b><span style="font-size:11pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11pt;color:navy">Fax: 503.296.5502</span></b></p>
<p><span style="font-size:11pt;color:rgb(31, 73, 125)"> </span></p>
<div style="border-style:solid none none;border-color:rgb(181, 196, 223) -moz-use-text-color -moz-use-text-color;border-width:1pt medium medium;padding:3pt 0in 0in">
<p><b><span style="font-size:10pt">From:</span></b><span style="font-size:10pt">
<a href="mailto:user-experience-bounces@openid.net" target="_blank">user-experience-bounces@openid.net</a> [mailto:<a href="mailto:user-experience-bounces@openid.net" target="_blank">user-experience-bounces@openid.net</a>] <b>On
Behalf Of </b>Chris Messina<br>
<b>Sent:</b> Friday, November 14, 2008 2:56 PM<br>
<b>To:</b> OpenID List; diso-project; OpenID user experience<br>
<b>Cc:</b> Brynn Evans; Luke Sontag; Scott Kveton<br>
<b>Subject:</b> [QUAR] Re: Independent study on OpenID awareness using
Mechanical Turk<br>
<b>Importance:</b> Low</span></p>
</div><div><div></div><div>
<p> </p>
<p>ZDNet picked up the study:</p>
<div>
<p> </p>
</div>
<div>
<p><a href="http://blogs.zdnet.com/community/?p=131" target="_blank">http://blogs.zdnet.com/community/?p=131</a></p>
</div>
<div>
<p> </p>
</div>
<div>
<p style="margin-bottom:12pt">Chris</p>
<div>
<p>On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>> wrote:</p>
<div>
<p>Wanted to share the results of a study that Brynn Evans and
I completed at the end of October:</p>
</div>
<div>
<p> </p>
</div>
<p><a href="http://tr.im/mturk_openid" target="_blank">http://tr.im/mturk_openid</a><br clear="all">
</p>
<div>
<p>It cost me about $6 to collect responses from 301 people on
Mechanical Turk. I felt that it was important to look into a wider sample size
than Yahoo's study which was composed of 9 female Yahoo members in their
thirties. In particular, many people drew conclusions from that small sample
size about OpenID's awareness that I felt were unfounded and decided to seek
out an independent analysis of a larger data set.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>The original source data is available here:</p>
</div>
<div>
<p> </p>
</div>
<div>
<p><a href="http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg" target="_blank">http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg</a></p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Thoughts welcomed,</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Chris</p>
</div>
<div>
<p><br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private</p>
</div>
</div>
<p><br>
<br clear="all">
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private</p>
</div>
<p> </p>
</div></div><p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3612 (20081113) __________</p>
<p> </p>
<p>The message was checked by ESET NOD32 Antivirus.</p>
<p> </p>
<p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a></p>
<p> </p>
<p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3614 (20081114) __________</p>
<p> </p>
<p>The message was checked by ESET NOD32 Antivirus.</p>
<p> </p>
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</div>
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<br></blockquote></div><font color="#888888"><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/" target="_blank">http://www.sakimura.org/en/</a><br>
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</div></div></blockquote></div><br><br clear="all"><br>-- <br>Chris Messina<br>Citizen-Participant &<br> Open Technology Advocate-at-Large<br><a href="http://factoryjoe.com">factoryjoe.com</a> # <a href="http://diso-project.org">diso-project.org</a><br>
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