<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Dick, thanks for your reply.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">On Nov 12, 2006, at 5:58 PM, Dick Hardt wrote:</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" color="#001ED2">Here is a screen shot on how a site that is taking both existing accounts, OpenID and InfoCards could prompt the user. If the user does not understand InfoCard or OpenID, they will ignore the right hand side. (hopefully this email looks ok to others, looks nice on my Mac right now! :-)</FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">After some serious thought, I am leaning away from the idea that OpenID should support email addresses as an alternative. Make OpenID different so it stands out and users remember it. There is a usability concept that says something to the effect: "If you're gonna make change, make a big one". Make it so users notice it. The OpenID experience needs to be brand-able so users will know what to do when they see the OpenID icon, or at least they'll be prompted to find out more about it. I attached a quick and dirty of a "smart" sign in/reg box that incorporates an interesting concept but relies on all ID formats being unique.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><SPAN><IMG src="cid:5591E1BE-BE10-41EC-9EFD-1D83A7165977@local"></SPAN><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" color="#001ED2">As you pointed out, sites will have an existing user population, and as those users get either an OpenID, iname or InfoCard, how will they link them together, and also, how could they change or add additional identifiers. Here is a screen shot of . Clearly a more user friendly view on the left column would be needed, but as you can see, the user can add additional identifiers and/or delete existing ones for the account. One of those could be the existing username/password combination.</FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Is this referring to an RP's implementation? Because it will take pretty significant buy-in from RP's to make these changes. Granted, that might be the price they pay for wanting access to users of IdP's (OpenID, CardSpace, etc.). </DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">I have to ask the question of all questions. Why would any existing high-traffic membership site want to implement OpenID?</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">I have a little experience managing a few membership/subscription sites (20,000 + registrations/day), and I can't quite see the business motivation unless implementing OpenID could guarantee more memberships or increase conversion. There may be some technical appeal to not having to manage member data, but remember that for membership sites each piece of information gathered is considered an asset.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Can someone give me the elevator pitch? I see the possibilities on the horizon, but I want to know what it can do for us now.</DIV><BR><DIV> <SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV>Josh Viney</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="http://www.eastmedia.com/"><SPAN class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://www.eastmedia.com</SPAN></A><SPAN class="Apple-converted-space"> </SPAN>-- EastMedia</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="http://identity.eastmedia.com/"><SPAN class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; "><SPAN class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://identity.eastmedia.com</SPAN></SPAN></A><SPAN class="Apple-converted-space"> </SPAN>-- OpenID, Identity 2.0</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV><BR class="khtml-block-placeholder"></DIV><BR class="Apple-interchange-newline"></SPAN></SPAN> </DIV><BR></BODY></HTML>