A real world NASCAR to keep in mind

[Marc Canter]

I was referring to the fractured OpenID landscape - where Google's OpenID
doesn't work with Facebook or....

When I see the cornacopia of ATM systems all displayed on one ATM screen
(the NASCAR effect you're referring to) I think of a world where competing
'behemoths' can all agree on open standards as a fabric to offer
'inter-operable' functionality to users.

They've figured out how to do that for ATM systems!

So imagine an integrated system 'standard' which combined log-in, membership
in a social network, points in an ecommerce 'bank account' and content
repositories all bundled into one set of services - which is exactly what
Facebook is doing.

Why won't Google and Microsoft also have their own integrated system, where
Yahoo and MySpace and everyone else choose sides and help solidify the
standard.

Isn't this what's going on?  Right now we fight each technology standard as
a separate 'battle'. Isn't Facebook laying out an architecture - that almost
requires other 'systems' to offset it?

Aren't we all looking for standards to provide data portability and
inter-operability for users to freely move between systems?

:-)

On Sun, Jun 13, 2010 at 4:33 PM, Chris Messina <chris.messina at gmail.com>wrote:

> Huh?
>
> Not sure I follow, Marc. I was bringing up these UIs simply to demonstrate
> other places where the NASCAR is prevalent — to encourage broader thinking
> about this problem (i.e. out of the browser context).
>
> If there can't be "one [neutral] brand" for a fourth choice, then I'm not
> sure how we're going to indicate to consumers any kind of consistent
> indication that such a fourth option exists, which is what those photos
> demonstrate (i.e. the "debit" option).
>
> And no, my comments had nothing to do with anything that Google is working
> on, planning on, or thinking about to my knowledge. Instead, in the context
> of the recent conversations about XAuth and the UX WG I wanted to provide
> some additional food for thought.
>
> Chris
>
>
> On Sun, Jun 13, 2010 at 1:29 PM, Marc Canter <marc at broadbandmechanics.com>wrote:
>
>> Clearly when it comes to identity, ecommerce and social interaction - the
>> odds of having just one 'brand' for all will never happen.  But if we can
>> leverage open standards to give users choices, let behemoths play along with
>> independents - and even allow lone wolf users a way to play - then a
>> 'consolidated' system of 'channels' would be very apropos.
>>
>> Is this what Google is about to announce?
>>
>> :-)
>>
>> On Sun, Jun 13, 2010 at 4:15 PM, Chris Messina <chris.messina at gmail.com>wrote:
>>
>>> I'm sure you've all seen interfaces like this — on ATMs or at the
>>> airport... or in this case, in public transit systems:
>>>
>>> http://www.flickr.com/photos/factoryjoe/4696784269/
>>> http://www.flickr.com/photos/factoryjoe/4696784237/
>>>
>>> I think it's worth keeping this kind of UI in mind when we consider what
>>> the experience for OpenID may need to be like in the future (though perhaps
>>> less card-based and more mobile-device driven?).
>>>
>>> Chris
>>>
>>> --
>>> Chris Messina
>>> Open Web Advocate, Google
>>>
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>>>
>>
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>>
>
>
> --
> Chris Messina
> Open Web Advocate, Google
>
> Personal: http://factoryjoe.com
> Follow me on Buzz: http://buzz.google.com/chrismessina
> ...or Twitter: http://twitter.com/chrismessina
>
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