Amazon PayPhrase

[jDavid]

I think there are two points to the phrase, protect a user's identity
from they 3rd party site, and make the process patentable.

On Fri, Oct 30, 2009 at 8:27 AM, Chris Messina <chris.messina at gmail.com> wrote:
> Yes, but now yer gettin' all technical'n'stuff.
>
> For most people, "sign in" probably means email + password. This is a
> *PayPhrase + PIN*. TOTALLY different!
>
> Or so the marketing dept says.
>
> That said, one difference, as Brian pointed out, are the restrictions
> you can place on different PayPhrases. The pattern is the same if
> course: PayPhrase == username, PIN == shared secret.
>
> However, in practice this is a bit more like OAuth with reshareable tokens.
>
> Chris
>
> On Thursday, October 29, 2009, Allen Tom <atom at yahoo-inc.com> wrote:
>> The 2nd bullet point says "Speed through checkout without having to sign in"
>>
>> But isn't the PayPhrase an alias to the user's Amazon Account, and the PIN is just another password?
>>
>> Allen
>>
>>
>> Chris Messina wrote:
>>
>> I can't imagine this is going to fly... But Amazon is pushing it hard across their site.
>>
>> I'd love to see the research and user testing that they did -- I mean, Amazon A/B tests the crap put of their stuff... so it's hard to imagine they're dropping this on the market w/o sufficient testing.
>>
>> Anyway -- a very curious take on the ID/token idea. Works with mobile out of the gate at least...
>>
>> Chris
>>
>> Sent from my iPhone 2G
>>
>> On Oct 29, 2009, at 18:16, Allen Tom <atom at yahoo-inc.com> wrote:
>>
>>
>> Well, this is certainly a new take on the "enter your identifier" textbox:
>>
>> http://www.amazon.com/gp/payphrase/claim/whats-this.html
>>
>> I guess the PayPhrase is the user's identifier, and the PIN is the password?
>> Allen
>>
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>
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