Amazon PayPhrase

[Chris Messina]

Yes, but now yer gettin' all technical'n'stuff.

For most people, "sign in" probably means email + password. This is a
*PayPhrase + PIN*. TOTALLY different!

Or so the marketing dept says.

That said, one difference, as Brian pointed out, are the restrictions
you can place on different PayPhrases. The pattern is the same if
course: PayPhrase == username, PIN == shared secret.

However, in practice this is a bit more like OAuth with reshareable tokens.

Chris

On Thursday, October 29, 2009, Allen Tom <atom at yahoo-inc.com> wrote:
> The 2nd bullet point says "Speed through checkout without having to sign in"
>
> But isn't the PayPhrase an alias to the user's Amazon Account, and the PIN is just another password?
>
> Allen
>
>
> Chris Messina wrote:
>
> I can't imagine this is going to fly... But Amazon is pushing it hard across their site.
>
> I'd love to see the research and user testing that they did -- I mean, Amazon A/B tests the crap put of their stuff... so it's hard to imagine they're dropping this on the market w/o sufficient testing.
>
> Anyway -- a very curious take on the ID/token idea. Works with mobile out of the gate at least...
>
> Chris
>
> Sent from my iPhone 2G
>
> On Oct 29, 2009, at 18:16, Allen Tom <atom at yahoo-inc.com> wrote:
>
>
> Well, this is certainly a new take on the "enter your identifier" textbox:
>
> http://www.amazon.com/gp/payphrase/claim/whats-this.html
>
> I guess the PayPhrase is the user's identifier, and the PIN is the password?
> Allen
>
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-- 
Chris Messina
Open Web Advocate

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