Amazon PayPhrase

Allen Tom atom at yahoo-inc.com
Fri Oct 30 04:57:03 UTC 2009


The 2nd bullet point says "Speed through checkout without having to sign in"

But isn't the PayPhrase an alias to the user's Amazon Account, and the 
PIN is just another password?

Allen


Chris Messina wrote:
> I can't imagine this is going to fly... But Amazon is pushing it hard 
> across their site.
>
> I'd love to see the research and user testing that they did -- I mean, 
> Amazon A/B tests the crap put of their stuff... so it's hard to 
> imagine they're dropping this on the market w/o sufficient testing.
>
> Anyway -- a very curious take on the ID/token idea. Works with mobile 
> out of the gate at least...
>
> Chris
>
> Sent from my iPhone 2G
>
> On Oct 29, 2009, at 18:16, Allen Tom <atom at yahoo-inc.com> wrote:
>
>> Well, this is certainly a new take on the "enter your identifier" 
>> textbox:
>>
>> http://www.amazon.com/gp/payphrase/claim/whats-this.html
>>
>> I guess the PayPhrase is the user's identifier, and the PIN is the 
>> password?
>> Allen
>>
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