Amazon PayPhrase

[Chris Messina]

I can't imagine this is going to fly... But Amazon is pushing it hard  
across their site.

I'd love to see the research and user testing that they did -- I mean,  
Amazon A/B tests the crap put of their stuff... so it's hard to  
imagine they're dropping this on the market w/o sufficient testing.

Anyway -- a very curious take on the ID/token idea. Works with mobile  
out of the gate at least...

Chris

Sent from my iPhone 2G

On Oct 29, 2009, at 18:16, Allen Tom <atom at yahoo-inc.com> wrote:

> Well, this is certainly a new take on the "enter your identifier"  
> textbox:
>
> http://www.amazon.com/gp/payphrase/claim/whats-this.html
>
> I guess the PayPhrase is the user's identifier, and the PIN is the  
> password?
> Allen
>
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