[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

[Ben Laurie]

On Tue, Nov 18, 2008 at 5:10 PM, Johannes Ernst
<jernst+openid.net at netmesh.us> wrote:
>
>> On Nov 18, 2008, at 8:52, Chris Messina wrote:
>>> Unfortunately the OIDF as it stands does not have its pedigree in
>>> branding or in consumer products, and therefore we lack much
>>> strategic direction that will help us make OpenID a household name
>>> like Visa became. It's a surmountable problem if we have the budget
>>> and can garner the mindshare, but I've not seen anything from the
>>> foundation that has such strategic, long-term awareness and brand-
>>> building on the agenda.
>
> Having served on the OIDF's board of directors since day one, I think
> this is an accurate assessment. I have brought this up many times with
> the board members, and it was the #1 rationale for me to signing over
> the OpenID trademark to the foundation, so it could build that
> consumer brand. But there's never been anything resembling a majority
> that this is something OIDF should prioritize.
>
> This is the time to point out that board elections are coming up
> rather soon, and I would invite everybody who feels strongly about an
> issue like this one to consider running for the board. (Even if I
> create myself more re-election competition that way ;-))

Is there any public info about that? Couldn't find any on the site...

>
> Cheers,
>
>
>
> Johannes.
>
>
>
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