[QUAR] Re: [OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 17:58:10 UTC 2008

To the extent that major OPs are willing to share any data, the OIDF Marketing Committee would gladly produce case studies, blogs, press releases etc. to get the word out.  I think John McCrea from Plaxo is working on a promotional piece.  JanRain has been reporting RP growth<http://blog.janrain.com/2008/11/relying-party-stats-as-of-nov-1st-2008.html> and has created some RP success stories<http://www.janrain.com/openid/casestudies>, would welcome contributions from others.  Until we have our new Exec Director onboard and some dedicated marcom staff at the OIDF, our ability to message and educate has been limited.   That's one of the things that the new ED will be tasked with pursuing in the context of membership growth and adoption of the technology.

Cheers,

Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502

From: user-experience-bounces at openid.net [mailto:user-experience-bounces at openid.net] On Behalf Of Chris Messina
Sent: Tuesday, November 18, 2008 7:19 AM
To: OpenID List
Cc: Brynn Evans; Luke Sontag; OpenID user experience; Scott Kveton
Subject: [QUAR] Re: [OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk
Importance: Low

There have been subsequent responses that I thought were interesting and worth sharing:

http://connectid.blogspot.com/2008/11/naval-gazing_17.html

Paul suggests that the study amounts to "navel gazing" and that OpenID should be a background technology, like SAML, and users shouldn't have to become aware of it -- thus, this survey is asking the wrong question (i.e. who cares whether people identity or know what OpenID is?).

I talked about branding OpenID in one of my subsequent posts, so I won't rehash my thoughts on that here.

http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
Jeff Bohren follows up and suggests that the larger OpenID providers (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be sharing statistics on use of their endpoints, *EVEN* if (as I suspect), adoption and usage are infinitesimally small, so that we can gauge uptake over time.

It would seem to me that this is work that the OIDF should be facilitating, and something that Brian Kissel, vis-a-vis the marketing team, should be working on.

What needs to happen to get the large (or even smaller) OPs to start providing data about use of accounts with OpenID? Maybe Brian Ellin could throw something up on AppEngine to aggregate these numbers?

Chris

On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com<mailto:sakimura at gmail.com>> wrote:
+100 !
On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com<mailto:bkissel at janrain.com>> wrote:

Congrats Chris, well done!

Cheers,

Brian

==============

Brian Kissel

Cell: 503.866.4424

Fax: 503.296.5502

From: user-experience-bounces at openid.net<mailto:user-experience-bounces at openid.net> [mailto:user-experience-bounces at openid.net<mailto:user-experience-bounces at openid.net>] On Behalf Of Chris Messina
Sent: Friday, November 14, 2008 2:56 PM
To: OpenID List; diso-project; OpenID user experience
Cc: Brynn Evans; Luke Sontag; Scott Kveton
Subject: [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk
Importance: Low

ZDNet picked up the study:

http://blogs.zdnet.com/community/?p=131

Chris

On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com<mailto:chris.messina at gmail.com>> wrote:

Wanted to share the results of a study that Brynn Evans and I completed at the end of October:

http://tr.im/mturk_openid

It cost me about $6 to collect responses from 301 people on Mechanical Turk. I felt that it was important to look into a wider sample size than Yahoo's study which was composed of 9 female Yahoo members in their thirties. In particular, many people drew conclusions from that small sample size about OpenID's awareness that I felt were unfounded and decided to seek out an independent analysis of a larger data set.

The original source data is available here:

http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg

Thoughts welcomed,

Chris

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