[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 17:43:05 UTC 2008

I really think it is the responsibility of OIDF to do this kind of survey.
It serves as a monitoring function of their activity.

FYI, here are the questions that was used in Japanese study.

Q1. Do you know what is OpenID? Are you using it?
   a) Yes, I know, and I am using it.
   b) Yes, I know, but I am not using it.
   c) No, I do not know.

Q2. (For those of you who did not know OpenID):
   OpenID is an authentication mechanism that allows you to login to
multiple site with only one ID.
   For the ID, URL will be used.
   Can you imagine how to use it?

   a) Yes, I can imagine it clearly.
   b) Yes, I can.
   c) No, I cannot.

Q3. Can you trust OpenID security-wise?
   a) Yes, very much.
   b) Yes, sort of.
   c) No, I cannot.

Q4. Yahoo! recently announced the support for OpenID. Does it improve your
impression around security of OpenID?
   a) Yes, very much.
   b) Yes, sort of.
   c) No

Q5. Would you like to use OpenID?
  a) Yes, very much.
  b) Yes, sort of.
  c) No.

Q6. (For those of you who did not wish to use OpenID): Why you do not want
to use OpenID?
  a) Because I feel uneasy on the security level, such as PII leakage.
  b) Because I do not know how to use.
  c) Because I do not feel necessity in id/password consolidation.
  d) Because nobody uses around me.
  e) Other Reasons: [specify:_____________________
__________________________]

I hope this helps you in designing the survey.

Regards,

=nat

On Wed, Nov 19, 2008 at 12:19 AM, Chris Messina <chris.messina at gmail.com>wrote:

> There have been subsequent responses that I thought were interesting and
> worth sharing:
> http://connectid.blogspot.com/2008/11/naval-gazing_17.html
>
> Paul suggests that the study amounts to "navel gazing" and that OpenID
> should be a background technology, like SAML, and users shouldn't have to
> become aware of it -- thus, this survey is asking the wrong question (i.e.
> who cares whether people identity or know what OpenID is?).
>
> I talked about branding OpenID in one of my subsequent posts, so I won't
> rehash my thoughts on that here.
>
> http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
>
> Jeff Bohren follows up and suggests that the larger OpenID providers
> (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be
> sharing statistics on use of their endpoints, *EVEN* if (as I suspect),
> adoption and usage are infinitesimally small, so that we can gauge uptake
> over time.
>
> It would seem to me that this is work that the OIDF should be facilitating,
> and something that Brian Kissel, vis-a-vis the marketing team, should be
> working on.
>
> What needs to happen to get the large (or even smaller) OPs to start
> providing data about use of accounts with OpenID? Maybe Brian Ellin could
> throw something up on AppEngine to aggregate these numbers?
>
> Chris
>
>
> On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com> wrote:
>
>> +100 !
>>
>> On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com>wrote:
>>
>>>  Congrats Chris, well done!
>>>
>>>
>>>
>>> Cheers,
>>>
>>>
>>> Brian
>>>
>>> *==============*
>>>
>>> *Brian Kissel*
>>>
>>> *Cell: 503.866.4424*
>>>
>>> *Fax: 503.296.5502*
>>>
>>>
>>>
>>> *From:* user-experience-bounces at openid.net [mailto:
>>> user-experience-bounces at openid.net] *On Behalf Of *Chris Messina
>>> *Sent:* Friday, November 14, 2008 2:56 PM
>>> *To:* OpenID List; diso-project; OpenID user experience
>>> *Cc:* Brynn Evans; Luke Sontag; Scott Kveton
>>> *Subject:* [QUAR] Re: Independent study on OpenID awareness using
>>> Mechanical Turk
>>> *Importance:* Low
>>>
>>>
>>>
>>> ZDNet picked up the study:
>>>
>>>
>>>
>>> http://blogs.zdnet.com/community/?p=131
>>>
>>>
>>>
>>> Chris
>>>
>>> On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com>
>>> wrote:
>>>
>>> Wanted to share the results of a study that Brynn Evans and I completed
>>> at the end of October:
>>>
>>>
>>>
>>> http://tr.im/mturk_openid
>>>
>>> It cost me about $6 to collect responses from 301 people on Mechanical
>>> Turk. I felt that it was important to look into a wider sample size than
>>> Yahoo's study which was composed of 9 female Yahoo members in their
>>> thirties. In particular, many people drew conclusions from that small sample
>>> size about OpenID's awareness that I felt were unfounded and decided to seek
>>> out an independent analysis of a larger data set.
>>>
>>>
>>>
>>> The original source data is available here:
>>>
>>>
>>>
>>> http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
>>>
>>>
>>>
>>> Thoughts welcomed,
>>>
>>>
>>>
>>> Chris
>>>
>>>
>>> --
>>> Chris Messina
>>> Citizen-Participant &
>>>  Open Technology Advocate-at-Large
>>> factoryjoe.com # diso-project.org
>>> citizenagency.com # vidoop.com
>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>
>>>
>>>
>>>
>>> --
>>> Chris Messina
>>> Citizen-Participant &
>>>  Open Technology Advocate-at-Large
>>> factoryjoe.com # diso-project.org
>>> citizenagency.com # vidoop.com
>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
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>>>
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>>>
>>
>>
>> --
>> Nat Sakimura (=nat)
>> http://www.sakimura.org/en/
>>
>> _______________________________________________
>> general mailing list
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>> http://openid.net/mailman/listinfo/general
>>
>>
>
>
> --
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
> factoryjoe.com # diso-project.org
> citizenagency.com # vidoop.com
> This email is:   [ ] bloggable    [X] ask first   [ ] private
>

-- 
Nat Sakimura (=nat)
http://www.sakimura.org/en/
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