[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 17:30:50 UTC 2008

OpenID is such a good term!  I really think it resonates with users.

But turning it into a full solution will take:

- technology partnerships with other standards
- user interface guidelines
- proper education
- full turn-key solutions highlighted and marketed
- BigCo support and co-marketing

IMHO

On Tue, Nov 18, 2008 at 8:37 AM, Johannes Ernst <jernst+openid.net@
netmesh.us> wrote:

> Fully agree with Marc here. *Something* needs to be the brand. If it is not
> OpenID, it needs to be something else, but we don't have something else. So
> I believe it should be OpenID.
> On Nov 18, 2008, at 7:42, Marc Canter wrote:
>
> This is a subject which was touched upon at the latest IIW.
>
> I also stressed that OpenID has to EITHER:
>
> - step up and take on the responsibilities of being a brand which is a full
> solution to end users
> - or step back and help a collection of technologies become the solution
>
> Because OpenID by itself is just a piece of the puzzle and will never be a
> complete colution to the ID requirements of users.  So any test, feedback,
> survey, study you do - will keep coming back with the same answers *"what's
> OpenID?"  or  "How come I can't................[insert any final end-user
> slution here]*"
>
> So this is a juncture point for OpenID.  IMHO
>
> :-)
>
> On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <chris.messina at gmail.com>wrote:
>
>> There have been subsequent responses that I thought were interesting and
>> worth sharing:
>> http://connectid.blogspot.com/2008/11/naval-gazing_17.html
>>
>> Paul suggests that the study amounts to "navel gazing" and that OpenID
>> should be a background technology, like SAML, and users shouldn't have to
>> become aware of it -- thus, this survey is asking the wrong question (i.e.
>> who cares whether people identity or know what OpenID is?).
>>
>> I talked about branding OpenID in one of my subsequent posts, so I won't
>> rehash my thoughts on that here.
>>
>> http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
>>
>> Jeff Bohren follows up and suggests that the larger OpenID providers
>> (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be
>> sharing statistics on use of their endpoints, *EVEN* if (as I suspect),
>> adoption and usage are infinitesimally small, so that we can gauge uptake
>> over time.
>>
>> It would seem to me that this is work that the OIDF should be
>> facilitating, and something that Brian Kissel, vis-a-vis the marketing team,
>> should be working on.
>>
>> What needs to happen to get the large (or even smaller) OPs to start
>> providing data about use of accounts with OpenID? Maybe Brian Ellin could
>> throw something up on AppEngine to aggregate these numbers?
>>
>> Chris
>>
>>
>> On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com>wrote:
>>
>>> +100 !
>>>
>>> On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com>wrote:
>>>
>>>>  Congrats Chris, well done!
>>>>
>>>>
>>>> Cheers,
>>>>
>>>>
>>>> Brian
>>>>
>>>> *==============*
>>>>
>>>> *Brian Kissel*
>>>>
>>>> *Cell: 503.866.4424*
>>>>
>>>> *Fax: 503.296.5502*
>>>>
>>>>
>>>> *From:* user-experience-bounces at openid.net [mailto:
>>>> user-experience-bounces at openid.net] *On Behalf Of *Chris Messina
>>>> *Sent:* Friday, November 14, 2008 2:56 PM
>>>> *To:* OpenID List; diso-project; OpenID user experience
>>>> *Cc:* Brynn Evans; Luke Sontag; Scott Kveton
>>>> *Subject:* [QUAR] Re: Independent study on OpenID awareness using
>>>> Mechanical Turk
>>>> *Importance:* Low
>>>>
>>>>
>>>> ZDNet picked up the study:
>>>>
>>>>
>>>> http://blogs.zdnet.com/community/?p=131
>>>>
>>>>
>>>> Chris
>>>>
>>>> On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com>
>>>> wrote:
>>>>
>>>> Wanted to share the results of a study that Brynn Evans and I completed
>>>> at the end of October:
>>>>
>>>>
>>>> http://tr.im/mturk_openid
>>>>
>>>> It cost me about $6 to collect responses from 301 people on Mechanical
>>>> Turk. I felt that it was important to look into a wider sample size than
>>>> Yahoo's study which was composed of 9 female Yahoo members in their
>>>> thirties. In particular, many people drew conclusions from that small sample
>>>> size about OpenID's awareness that I felt were unfounded and decided to seek
>>>> out an independent analysis of a larger data set.
>>>>
>>>>
>>>> The original source data is available here:
>>>>
>>>>
>>>> http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
>>>>
>>>>
>>>> Thoughts welcomed,
>>>>
>>>>
>>>> Chris
>>>>
>>>>
>>>> --
>>>> Chris Messina
>>>> Citizen-Participant &
>>>>  Open Technology Advocate-at-Large
>>>> factoryjoe.com # diso-project.org
>>>> citizenagency.com # vidoop.com
>>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Chris Messina
>>>> Citizen-Participant &
>>>>  Open Technology Advocate-at-Large
>>>> factoryjoe.com # diso-project.org
>>>> citizenagency.com # vidoop.com
>>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>>
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>>>
>>>
>>> --
>>> Nat Sakimura (=nat)
>>> http://www.sakimura.org/en/
>>>
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>>>
>>
>>
>> --
>> Chris Messina
>> Citizen-Participant &
>>  Open Technology Advocate-at-Large
>> factoryjoe.com # diso-project.org
>> citizenagency.com # vidoop.com
>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>
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