[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

[Johannes Ernst]

> On Nov 18, 2008, at 8:52, Chris Messina wrote:
>> Unfortunately the OIDF as it stands does not have its pedigree in  
>> branding or in consumer products, and therefore we lack much  
>> strategic direction that will help us make OpenID a household name  
>> like Visa became. It's a surmountable problem if we have the budget  
>> and can garner the mindshare, but I've not seen anything from the  
>> foundation that has such strategic, long-term awareness and brand- 
>> building on the agenda.

Having served on the OIDF's board of directors since day one, I think  
this is an accurate assessment. I have brought this up many times with  
the board members, and it was the #1 rationale for me to signing over  
the OpenID trademark to the foundation, so it could build that  
consumer brand. But there's never been anything resembling a majority  
that this is something OIDF should prioritize.

This is the time to point out that board elections are coming up  
rather soon, and I would invite everybody who feels strongly about an  
issue like this one to consider running for the board. (Even if I  
create myself more re-election competition that way ;-))

Cheers,



Johannes.