[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 16:37:03 UTC 2008

Fully agree with Marc here. *Something* needs to be the brand. If it  
is not OpenID, it needs to be something else, but we don't have  
something else. So I believe it should be OpenID.

On Nov 18, 2008, at 7:42, Marc Canter wrote:

> This is a subject which was touched upon at the latest IIW.
>
> I also stressed that OpenID has to EITHER:
>
> - step up and take on the responsibilities of being a brand which is  
> a full solution to end users
> - or step back and help a collection of technologies become the  
> solution
>
> Because OpenID by itself is just a piece of the puzzle and will  
> never be a complete colution to the ID requirements of users.  So  
> any test, feedback, survey, study you do - will keep coming back  
> with the same answers "what's OpenID?"  or  "How come I  
> can't................[insert any final end-user slution here]"
>
> So this is a juncture point for OpenID.  IMHO
>
> :-)
>
> On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <chris.messina at gmail.com 
> > wrote:
> There have been subsequent responses that I thought were interesting  
> and worth sharing:
>
> http://connectid.blogspot.com/2008/11/naval-gazing_17.html
>
> Paul suggests that the study amounts to "navel gazing" and that  
> OpenID should be a background technology, like SAML, and users  
> shouldn't have to become aware of it -- thus, this survey is asking  
> the wrong question (i.e. who cares whether people identity or know  
> what OpenID is?).
>
> I talked about branding OpenID in one of my subsequent posts, so I  
> won't rehash my thoughts on that here.
>
> http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
>
> Jeff Bohren follows up and suggests that the larger OpenID providers  
> (here's lookin' at you, Yahoo and AOL) who have been up for awhile  
> should be sharing statistics on use of their endpoints, *EVEN* if  
> (as I suspect), adoption and usage are infinitesimally small, so  
> that we can gauge uptake over time.
>
> It would seem to me that this is work that the OIDF should be  
> facilitating, and something that Brian Kissel, vis-a-vis the  
> marketing team, should be working on.
>
> What needs to happen to get the large (or even smaller) OPs to start  
> providing data about use of accounts with OpenID? Maybe Brian Ellin  
> could throw something up on AppEngine to aggregate these numbers?
>
> Chris
>
>
> On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com>  
> wrote:
> +100 !
>
> On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com>  
> wrote:
> Congrats Chris, well done!
>
>
> Cheers,
>
>
> Brian
>
> ==============
>
> Brian Kissel
>
> Cell: 503.866.4424
>
> Fax: 503.296.5502
>
>
> From: user-experience-bounces at openid.net [mailto:user-experience-bounces at openid.net 
> ] On Behalf Of Chris Messina
> Sent: Friday, November 14, 2008 2:56 PM
> To: OpenID List; diso-project; OpenID user experience
> Cc: Brynn Evans; Luke Sontag; Scott Kveton
> Subject: [QUAR] Re: Independent study on OpenID awareness using  
> Mechanical Turk
> Importance: Low
>
>
> ZDNet picked up the study:
>
>
> http://blogs.zdnet.com/community/?p=131
>
>
> Chris
>
> On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com 
> > wrote:
>
> Wanted to share the results of a study that Brynn Evans and I  
> completed at the end of October:
>
>
> http://tr.im/mturk_openid
> It cost me about $6 to collect responses from 301 people on  
> Mechanical Turk. I felt that it was important to look into a wider  
> sample size than Yahoo's study which was composed of 9 female Yahoo  
> members in their thirties. In particular, many people drew  
> conclusions from that small sample size about OpenID's awareness  
> that I felt were unfounded and decided to seek out an independent  
> analysis of a larger data set.
>
>
> The original source data is available here:
>
>
> http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
>
>
> Thoughts welcomed,
>
>
> Chris
>
>
> -- 
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
> factoryjoe.com # diso-project.org
> citizenagency.com # vidoop.com
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> -- 
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
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> -- 
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