[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 15:42:45 UTC 2008

This is a subject which was touched upon at the latest IIW.

I also stressed that OpenID has to EITHER:

- step up and take on the responsibilities of being a brand which is a full
solution to end users
- or step back and help a collection of technologies become the solution

Because OpenID by itself is just a piece of the puzzle and will never be a
complete colution to the ID requirements of users.  So any test, feedback,
survey, study you do - will keep coming back with the same answers *"what's
OpenID?"  or  "How come I can't................[insert any final end-user
slution here]*"

So this is a juncture point for OpenID.  IMHO

:-)

On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <chris.messina at gmail.com>wrote:

> There have been subsequent responses that I thought were interesting and
> worth sharing:
> http://connectid.blogspot.com/2008/11/naval-gazing_17.html
>
> Paul suggests that the study amounts to "navel gazing" and that OpenID
> should be a background technology, like SAML, and users shouldn't have to
> become aware of it -- thus, this survey is asking the wrong question (i.e.
> who cares whether people identity or know what OpenID is?).
>
> I talked about branding OpenID in one of my subsequent posts, so I won't
> rehash my thoughts on that here.
>
> http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
>
> Jeff Bohren follows up and suggests that the larger OpenID providers
> (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be
> sharing statistics on use of their endpoints, *EVEN* if (as I suspect),
> adoption and usage are infinitesimally small, so that we can gauge uptake
> over time.
>
> It would seem to me that this is work that the OIDF should be facilitating,
> and something that Brian Kissel, vis-a-vis the marketing team, should be
> working on.
>
> What needs to happen to get the large (or even smaller) OPs to start
> providing data about use of accounts with OpenID? Maybe Brian Ellin could
> throw something up on AppEngine to aggregate these numbers?
>
> Chris
>
>
> On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com> wrote:
>
>> +100 !
>>
>> On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com>wrote:
>>
>>>  Congrats Chris, well done!
>>>
>>>
>>>
>>> Cheers,
>>>
>>>
>>> Brian
>>>
>>> *==============*
>>>
>>> *Brian Kissel*
>>>
>>> *Cell: 503.866.4424*
>>>
>>> *Fax: 503.296.5502*
>>>
>>>
>>>
>>> *From:* user-experience-bounces at openid.net [mailto:
>>> user-experience-bounces at openid.net] *On Behalf Of *Chris Messina
>>> *Sent:* Friday, November 14, 2008 2:56 PM
>>> *To:* OpenID List; diso-project; OpenID user experience
>>> *Cc:* Brynn Evans; Luke Sontag; Scott Kveton
>>> *Subject:* [QUAR] Re: Independent study on OpenID awareness using
>>> Mechanical Turk
>>> *Importance:* Low
>>>
>>>
>>>
>>> ZDNet picked up the study:
>>>
>>>
>>>
>>> http://blogs.zdnet.com/community/?p=131
>>>
>>>
>>>
>>> Chris
>>>
>>> On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com>
>>> wrote:
>>>
>>> Wanted to share the results of a study that Brynn Evans and I completed
>>> at the end of October:
>>>
>>>
>>>
>>> http://tr.im/mturk_openid
>>>
>>> It cost me about $6 to collect responses from 301 people on Mechanical
>>> Turk. I felt that it was important to look into a wider sample size than
>>> Yahoo's study which was composed of 9 female Yahoo members in their
>>> thirties. In particular, many people drew conclusions from that small sample
>>> size about OpenID's awareness that I felt were unfounded and decided to seek
>>> out an independent analysis of a larger data set.
>>>
>>>
>>>
>>> The original source data is available here:
>>>
>>>
>>>
>>> http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
>>>
>>>
>>>
>>> Thoughts welcomed,
>>>
>>>
>>>
>>> Chris
>>>
>>>
>>> --
>>> Chris Messina
>>> Citizen-Participant &
>>>  Open Technology Advocate-at-Large
>>> factoryjoe.com # diso-project.org
>>> citizenagency.com # vidoop.com
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>>>
>>>
>>>
>>>
>>> --
>>> Chris Messina
>>> Citizen-Participant &
>>>  Open Technology Advocate-at-Large
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>>
>>
>> --
>> Nat Sakimura (=nat)
>> http://www.sakimura.org/en/
>>
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>>
>
>
> --
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
> factoryjoe.com # diso-project.org
> citizenagency.com # vidoop.com
> This email is:   [ ] bloggable    [X] ask first   [ ] private
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