[QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

[Brian Kissel]

Congrats Chris, well done!

Cheers,

Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502

From: user-experience-bounces at openid.net [mailto:user-experience-bounces at openid.net] On Behalf Of Chris Messina
Sent: Friday, November 14, 2008 2:56 PM
To: OpenID List; diso-project; OpenID user experience
Cc: Brynn Evans; Luke Sontag; Scott Kveton
Subject: [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk
Importance: Low

ZDNet picked up the study:

http://blogs.zdnet.com/community/?p=131

Chris
On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <chris.messina at gmail.com<mailto:chris.messina at gmail.com>> wrote:
Wanted to share the results of a study that Brynn Evans and I completed at the end of October:

http://tr.im/mturk_openid
It cost me about $6 to collect responses from 301 people on Mechanical Turk. I felt that it was important to look into a wider sample size than Yahoo's study which was composed of 9 female Yahoo members in their thirties. In particular, many people drew conclusions from that small sample size about OpenID's awareness that I felt were unfounded and decided to seek out an independent analysis of a larger data set.

The original source data is available here:

http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg

Thoughts welcomed,

Chris

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Chris Messina
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Chris Messina
Citizen-Participant &
 Open Technology Advocate-at-Large
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