Independent study on OpenID awareness using Mechanical Turk
Chris Messina
chris.messina at gmail.com
Thu Nov 13 22:50:26 UTC 2008
Wanted to share the results of a study that Brynn Evans and I completed at
the end of October:
http://tr.im/mturk_openid
It cost me about $6 to collect responses from 301 people on Mechanical Turk.
I felt that it was important to look into a wider sample size than Yahoo's
study which was composed of 9 female Yahoo members in their thirties. In
particular, many people drew conclusions from that small sample size about
OpenID's awareness that I felt were unfounded and decided to seek out an
independent analysis of a larger data set.
The original source data is available here:
http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
Thoughts welcomed,
Chris
--
Chris Messina
Citizen-Participant &
Open Technology Advocate-at-Large
factoryjoe.com # diso-project.org
citizenagency.com # vidoop.com
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