Independent study on OpenID awareness using Mechanical Turk

Chris Messina chris.messina at gmail.com
Thu Nov 13 22:50:26 UTC 2008


Wanted to share the results of a study that Brynn Evans and I completed at
the end of October:

http://tr.im/mturk_openid

It cost me about $6 to collect responses from 301 people on Mechanical Turk.
I felt that it was important to look into a wider sample size than Yahoo's
study which was composed of 9 female Yahoo members in their thirties. In
particular, many people drew conclusions from that small sample size about
OpenID's awareness that I felt were unfounded and decided to seek out an
independent analysis of a larger data set.

The original source data is available here:

http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg

Thoughts welcomed,

Chris

-- 
Chris Messina
Citizen-Participant &
 Open Technology Advocate-at-Large
factoryjoe.com # diso-project.org
citizenagency.com # vidoop.com
This email is:   [ ] bloggable    [X] ask first   [ ] private
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.openid.net/pipermail/openid-user-experience/attachments/20081113/78997bfa/attachment-0001.htm>


More information about the user-experience mailing list