<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">The current openID logo is into many tens of thousands and the costs keep mounting.<div><br></div><div>The problem is that unless we register and defend it, someone can take it and make it proprietary.  </div><div><br></div><div>There may be ways to have a derivative logo that cost less incrementally.  I am not an expert on this.  </div><div><br></div><div>I do however see the bills.</div><div><br></div><div>John B.<br><div><div>On 2012-04-04, at 2:49 PM, Justin Richer wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">
  
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    Really, for something like this? How much has been spent on the
    OAuth logo to date? I understand that the OIDF may desire to take
    ownership of things like and make them official, trademarked, and
    enforceable. But what I'm after is much lighter than that: something
    recognizable.<br>
    <br>
     -- Justin<br>
    <br>
    On 04/04/2012 01:46 PM, Mike Jones wrote:
    <blockquote cite="mid:4E1F6AAD24975D4BA5B168042967394366459098@TK5EX14MBXC283.redmond.corp.microsoft.com" type="cite">
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      <div class="WordSection1"><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I’ll
            just add that I know that maintaining a logo worldwide is a
            very expensive endeavor, requiring dozens of registrations,
            due diligence, and enforcement actions – best case tens of
            thousands of dollars, but realistically, often hundreds of
            thousands of dollars.  Creating a new brand and logo is not
            something we should do lightly.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">                                                           
            -- Mike<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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          <div style="border:none;border-top:solid #B5C4DF
            1.0pt;padding:3.0pt 0in 0in 0in"><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">
                <a class="moz-txt-link-abbreviated" href="mailto:openid-specs-ab-bounces@lists.openid.net">openid-specs-ab-bounces@lists.openid.net</a>
                [<a class="moz-txt-link-freetext" href="mailto:openid-specs-ab-bounces@lists.openid.net">mailto:openid-specs-ab-bounces@lists.openid.net</a>]
                <b>On Behalf Of </b>Anthony Nadalin<br>
                <b>Sent:</b> Wednesday, April 04, 2012 10:11 AM<br>
                <b>To:</b> Justin Richer; Pam Dingle<br>
                <b>Cc:</b> <a class="moz-txt-link-rfc2396E" href="mailto:openid-specs-ab@lists.openid.net"><openid-specs-ab@lists.openid.net></a><br>
                <b>Subject:</b> Re: [Openid-specs-ab] Branding for
                OpenID Connect<o:p></o:p></span></p>
          </div>
        </div><p class="MsoNormal"><o:p> </o:p></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I
            think this is a matter for OIDF to take up sine I believe
            they currently own the OpenID logo or are about to own that.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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          <div style="border:none;border-top:solid #B5C4DF
            1.0pt;padding:3.0pt 0in 0in 0in"><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">
                Justin Richer
                <a moz-do-not-send="true" href="mailto:[mailto:jricher@mitre.org]">[mailto:jricher@mitre.org]</a>
                <br>
                <b>Sent:</b> Wednesday, April 04, 2012 10:07 AM<br>
                <b>To:</b> Pam Dingle<br>
                <b>Cc:</b> Anthony Nadalin; <<a moz-do-not-send="true" href="mailto:openid-specs-ab@lists.openid.net">openid-specs-ab@lists.openid.net</a>><br>
                <b>Subject:</b> Re: [Openid-specs-ab] Branding for
                OpenID Connect<o:p></o:p></span></p>
          </div>
        </div><p class="MsoNormal"><o:p> </o:p></p><p class="MsoNormal">Agree completely that it should tie into
          the overall branding of OpenID, and as such should probably
          incorporate the line/circle/arrow logo and standard OpenID
          font, but with something more "connecty" about it.<br>
          <br>
           -- Justin<br>
          <br>
          On 04/04/2012 12:53 PM, Pam Dingle wrote: <o:p></o:p></p><p class="MsoNormal" style="margin-bottom:12.0pt">+1 for
          something distinctive for OpenID Connect, but that doesn't
          mean it can't be related to our overall brand.<o:p></o:p></p>
        <div><p class="MsoNormal">On Wed, Apr 4, 2012 at 12:01 PM, Anthony
            Nadalin <<a moz-do-not-send="true" href="mailto:tonynad@microsoft.com">tonynad@microsoft.com</a>>
            wrote:<o:p></o:p></p><p class="MsoNormal">I defer to the logo gods on the status of
            the current OpenID logo, but I'm one for not introducing a
            new one or a different one as it's an overall OpenID Brand<o:p></o:p></p>
          <div>
            <div><p class="MsoNormal"><br>
                -----Original Message-----<br>
                From: <a moz-do-not-send="true" href="mailto:openid-specs-ab-bounces@lists.openid.net">openid-specs-ab-bounces@lists.openid.net</a>
                [mailto:<a moz-do-not-send="true" href="mailto:openid-specs-ab-bounces@lists.openid.net">openid-specs-ab-bounces@lists.openid.net</a>]
                On Behalf Of Richer, Justin P.<br>
                Sent: Wednesday, April 04, 2012 8:50 AM<br>
                To: <<a moz-do-not-send="true" href="mailto:openid-specs-ab@lists.openid.net">openid-specs-ab@lists.openid.net</a>><br>
                Subject: [Openid-specs-ab] Branding for OpenID Connect<br>
                <br>
                As I've been putting more and more presentations
                together talking about OpenID Connect, I keep getting
                stuck on the lack of a distinctive logo for it.
                Particularly when I want to distinguish Connect from
                OpenID 2.0 and its predecessors, as they are quite
                different. OAuth has its black token, and OAuth2 has the
                shiny token adapted from that. The best that I could
                find was from Chris Messina's original blog post that
                introduced us all to the terminology of "OpenID
                Connect", here:<br>
                <br>
                <a moz-do-not-send="true" href="http://factoryjoe.com/blog/2010/01/04/openid-connect/" target="_blank">http://factoryjoe.com/blog/2010/01/04/openid-connect/</a><br>
                <br>
                So I'm putting it to the group here: is there a better
                or more official image to represent this protocol?
                Should there be?<br>
                <br>
                 -- Justin<br>
                _______________________________________________<br>
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                <br>
                <br>
                <br>
                <br>
                <br>
                _______________________________________________<br>
                Openid-specs-ab mailing list<br>
                <a moz-do-not-send="true" href="mailto:Openid-specs-ab@lists.openid.net">Openid-specs-ab@lists.openid.net</a><br>
                <a moz-do-not-send="true" href="http://lists.openid.net/mailman/listinfo/openid-specs-ab" target="_blank">http://lists.openid.net/mailman/listinfo/openid-specs-ab</a><o:p></o:p></p>
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          <o:p></o:p></p>
        <div><p class="MsoNormal"><o:p> </o:p></p>
        </div><p class="MsoNormal">-- <br>
          <strong><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:#343634">Pamela
              Dingle</span></strong><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:#343634">  |  Sr.
            Technical Architect</span><span style="font-size:7.5pt;font-family:"Tahoma","sans-serif";color:#2A2A2A"><br>
          </span><strong><span style="font-size:8.5pt;font-family:"Tahoma","sans-serif";color:#343634">Ping</span></strong><strong><span style="font-size:8.5pt;font-family:"Tahoma","sans-serif";color:#E71939">Identity</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A">  |  
            <a moz-do-not-send="true" href="http://www.pingidentity.com/" target="_blank">www.pingidentity.com</a><br>
            - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
            - - - - - - - - - -<br>
          </span><strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#005568">O:</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A"> </span><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#343634">303-999-5890</span><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A">   </span><strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#005568">M:</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A"> </span><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#343634">303-999-5890</span><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A"><br>
          </span><strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#005568">Email:</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#2A2A2A"> <a moz-do-not-send="true" href="mailto:pdingle@pingidentity.com" target="_blank">pdingle@pingidentity.com</a><br>
            - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
            - - - - - - - - - -<o:p></o:p></span></p>
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                <div><p class="MsoNormal"><strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#005568">Connect
                        with Ping</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif""><br>
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                        with me</span></strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif""><br>
                      Twitter: @pamelarosiedee</span><o:p></o:p></p>
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    <br>
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