[Openid-specs-ab] Branding for OpenID Connect

Nat Sakimura sakimura at gmail.com
Thu Apr 5 22:23:52 UTC 2012


[?]

On Fri, Apr 6, 2012 at 1:38 AM, Richer, Justin P. <jricher at mitre.org> wrote:

>  I like Nat's idea, but took it in a slightly different direction. This is
> just a quick take on a theme, for fun of course. But add some shininess to
> this and I think it's good! :)
>
>   -- Justin
>
>
>
>  On Apr 4, 2012, at 6:50 PM, Nat Sakimura wrote:
>
> Just for the sake of fun...
>
>  OpenID Connect on OAuth logo.
>
>
> http://nat.sakimura.org/wp-content/uploads/2012/03/openid-connect-oauth-logo.png
>
>  It is symbolizing that OpenID Connect is on top of OAuth :-)
>
>  Could not get the editable version of the shiny OAuth 2.0 logo, so
> suffice it to be with this.
>
>  =nat
>
> On Thu, Apr 5, 2012 at 6:31 AM, Nat Sakimura <sakimura at gmail.com> wrote:
>
>> Need to check this with a patent lawyer but including our trademark
>> probably will protect us.
>> FYI, I just checked the US filing, and it is a  STANDARD CHARACTER MARK
>> on the string "OpenID".
>> No logo. Internationally, the same. In France and in Japan, logo is also
>> trademarked. Maybe some other countries as well.
>>
>>  So that bottom line is, if we want a logo for OpenID Connect, which I
>> do, we probably need to include the string "OpenID".
>>
>>  The threat is real. There already is somebody trying to register
>> SmartOpenID internationally.
>> We need to take action, if it looks going through, to defend our right.
>>
>>  FYI, the trademark often is a stronger IPR claim than the patent.
>>
>>  =nat
>>
>> On Thu, Apr 5, 2012 at 2:54 AM, John Bradley <ve7jtb at ve7jtb.com> wrote:
>>
>>> The current openID logo is into many tens of thousands and the costs
>>> keep mounting.
>>>
>>>  The problem is that unless we register and defend it, someone can take
>>> it and make it proprietary.
>>>
>>>  There may be ways to have a derivative logo that cost less
>>> incrementally.  I am not an expert on this.
>>>
>>>  I do however see the bills.
>>>
>>>  John B.
>>>
>>>  On 2012-04-04, at 2:49 PM, Justin Richer wrote:
>>>
>>>  Really, for something like this? How much has been spent on the OAuth
>>> logo to date? I understand that the OIDF may desire to take ownership of
>>> things like and make them official, trademarked, and enforceable. But what
>>> I'm after is much lighter than that: something recognizable.
>>>
>>>  -- Justin
>>>
>>> On 04/04/2012 01:46 PM, Mike Jones wrote:
>>>
>>>  I’ll just add that I know that maintaining a logo worldwide is a very
>>> expensive endeavor, requiring dozens of registrations, due diligence, and
>>> enforcement actions – best case tens of thousands of dollars, but
>>> realistically, often hundreds of thousands of dollars.  Creating a new
>>> brand and logo is not something we should do lightly.****
>>>
>>> ** **
>>>
>>>                                                             -- Mike****
>>>
>>> ** **
>>>
>>> *From:* openid-specs-ab-bounces at lists.openid.net [
>>> mailto:openid-specs-ab-bounces at lists.openid.net<openid-specs-ab-bounces at lists.openid.net>]
>>> *On Behalf Of *Anthony Nadalin
>>> *Sent:* Wednesday, April 04, 2012 10:11 AM
>>> *To:* Justin Richer; Pam Dingle
>>> *Cc:* <openid-specs-ab at lists.openid.net><openid-specs-ab at lists.openid.net>
>>> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>>>
>>> ** **
>>>
>>> I think this is a matter for OIDF to take up sine I believe they
>>> currently own the OpenID logo or are about to own that.****
>>>
>>> ** **
>>>
>>> *From:* Justin Richer [mailto:jricher at mitre.org]
>>> *Sent:* Wednesday, April 04, 2012 10:07 AM
>>> *To:* Pam Dingle
>>> *Cc:* Anthony Nadalin; <openid-specs-ab at lists.openid.net>
>>> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>>>
>>> ** **
>>>
>>> Agree completely that it should tie into the overall branding of OpenID,
>>> and as such should probably incorporate the line/circle/arrow logo and
>>> standard OpenID font, but with something more "connecty" about it.
>>>
>>>  -- Justin
>>>
>>> On 04/04/2012 12:53 PM, Pam Dingle wrote: ****
>>>
>>> +1 for something distinctive for OpenID Connect, but that doesn't mean
>>> it can't be related to our overall brand.****
>>>
>>> On Wed, Apr 4, 2012 at 12:01 PM, Anthony Nadalin <tonynad at microsoft.com>
>>> wrote:****
>>>
>>> I defer to the logo gods on the status of the current OpenID logo, but
>>> I'm one for not introducing a new one or a different one as it's an overall
>>> OpenID Brand****
>>>
>>>
>>> -----Original Message-----
>>> From: openid-specs-ab-bounces at lists.openid.net [mailto:
>>> openid-specs-ab-bounces at lists.openid.net] On Behalf Of Richer, Justin P.
>>> Sent: Wednesday, April 04, 2012 8:50 AM
>>> To: <openid-specs-ab at lists.openid.net>
>>> Subject: [Openid-specs-ab] Branding for OpenID Connect
>>>
>>> As I've been putting more and more presentations together talking about
>>> OpenID Connect, I keep getting stuck on the lack of a distinctive logo for
>>> it. Particularly when I want to distinguish Connect from OpenID 2.0 and its
>>> predecessors, as they are quite different. OAuth has its black token, and
>>> OAuth2 has the shiny token adapted from that. The best that I could find
>>> was from Chris Messina's original blog post that introduced us all to the
>>> terminology of "OpenID Connect", here:
>>>
>>> http://factoryjoe.com/blog/2010/01/04/openid-connect/
>>>
>>> So I'm putting it to the group here: is there a better or more official
>>> image to represent this protocol? Should there be?
>>>
>>>  -- Justin
>>> _______________________________________________
>>> Openid-specs-ab mailing list
>>> Openid-specs-ab at lists.openid.net
>>> http://lists.openid.net/mailman/listinfo/openid-specs-ab
>>>
>>>
>>>
>>>
>>>
>>> _______________________________________________
>>> Openid-specs-ab mailing list
>>> Openid-specs-ab at lists.openid.net
>>> http://lists.openid.net/mailman/listinfo/openid-specs-ab****
>>>
>>>
>>>
>>> ****
>>>
>>> ** **
>>>
>>> --
>>> *Pamela Dingle*  |  Sr. Technical Architect
>>> *Ping**Identity*  |   www.pingidentity.com
>>> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
>>> - - - -
>>> *O:* 303-999-5890   *M:* 303-999-5890
>>> *Email:* pdingle at pingidentity.com
>>> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
>>> - - - -****
>>>
>>> *Connect with Ping*
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>>>
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>>>
>>> ** **
>>>
>>> ** **
>>>
>>>
>>>  _______________________________________________
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>>>
>>>
>>>
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>>>
>>>
>>
>>
>>  --
>>  Nat Sakimura (=nat)
>> Chairman, OpenID Foundation
>> http://nat.sakimura.org/
>> @_nat_en
>>
>>
>
>
>  --
> Nat Sakimura (=nat)
> Chairman, OpenID Foundation
> http://nat.sakimura.org/
> @_nat_en
>
>
>


-- 
Nat Sakimura (=nat)
Chairman, OpenID Foundation
http://nat.sakimura.org/
@_nat_en
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