[Openid-specs-ab] Branding for OpenID Connect

Richer, Justin P. jricher at mitre.org
Thu Apr 5 16:38:13 UTC 2012


I like Nat's idea, but took it in a slightly different direction. This is just a quick take on a theme, for fun of course. But add some shininess to this and I think it's good! :)

 -- Justin


[cid:A666036A-0250-4395-BADD-D8ADFF64E2E9 at mitre.org]

On Apr 4, 2012, at 6:50 PM, Nat Sakimura wrote:

Just for the sake of fun...

OpenID Connect on OAuth logo.

http://nat.sakimura.org/wp-content/uploads/2012/03/openid-connect-oauth-logo.png

It is symbolizing that OpenID Connect is on top of OAuth :-)

Could not get the editable version of the shiny OAuth 2.0 logo, so suffice it to be with this.

=nat

On Thu, Apr 5, 2012 at 6:31 AM, Nat Sakimura <sakimura at gmail.com<mailto:sakimura at gmail.com>> wrote:
Need to check this with a patent lawyer but including our trademark probably will protect us.
FYI, I just checked the US filing, and it is a  STANDARD CHARACTER MARK on the string "OpenID".
No logo. Internationally, the same. In France and in Japan, logo is also trademarked. Maybe some other countries as well.

So that bottom line is, if we want a logo for OpenID Connect, which I do, we probably need to include the string "OpenID".

The threat is real. There already is somebody trying to register SmartOpenID internationally.
We need to take action, if it looks going through, to defend our right.

FYI, the trademark often is a stronger IPR claim than the patent.

=nat

On Thu, Apr 5, 2012 at 2:54 AM, John Bradley <ve7jtb at ve7jtb.com<mailto:ve7jtb at ve7jtb.com>> wrote:
The current openID logo is into many tens of thousands and the costs keep mounting.

The problem is that unless we register and defend it, someone can take it and make it proprietary.

There may be ways to have a derivative logo that cost less incrementally.  I am not an expert on this.

I do however see the bills.

John B.

On 2012-04-04, at 2:49 PM, Justin Richer wrote:

Really, for something like this? How much has been spent on the OAuth logo to date? I understand that the OIDF may desire to take ownership of things like and make them official, trademarked, and enforceable. But what I'm after is much lighter than that: something recognizable.

 -- Justin

On 04/04/2012 01:46 PM, Mike Jones wrote:
I’ll just add that I know that maintaining a logo worldwide is a very expensive endeavor, requiring dozens of registrations, due diligence, and enforcement actions – best case tens of thousands of dollars, but realistically, often hundreds of thousands of dollars.  Creating a new brand and logo is not something we should do lightly.

                                                            -- Mike

From: openid-specs-ab-bounces at lists.openid.net<mailto:openid-specs-ab-bounces at lists.openid.net> [mailto:openid-specs-ab-bounces at lists.openid.net] On Behalf Of Anthony Nadalin
Sent: Wednesday, April 04, 2012 10:11 AM
To: Justin Richer; Pam Dingle
Cc: <openid-specs-ab at lists.openid.net><mailto:openid-specs-ab at lists.openid.net>
Subject: Re: [Openid-specs-ab] Branding for OpenID Connect

I think this is a matter for OIDF to take up sine I believe they currently own the OpenID logo or are about to own that.

From: Justin Richer [mailto:jricher at mitre.org]<mailto:[mailto:jricher at mitre.org]>
Sent: Wednesday, April 04, 2012 10:07 AM
To: Pam Dingle
Cc: Anthony Nadalin; <openid-specs-ab at lists.openid.net<mailto:openid-specs-ab at lists.openid.net>>
Subject: Re: [Openid-specs-ab] Branding for OpenID Connect

Agree completely that it should tie into the overall branding of OpenID, and as such should probably incorporate the line/circle/arrow logo and standard OpenID font, but with something more "connecty" about it.

 -- Justin

On 04/04/2012 12:53 PM, Pam Dingle wrote:
+1 for something distinctive for OpenID Connect, but that doesn't mean it can't be related to our overall brand.
On Wed, Apr 4, 2012 at 12:01 PM, Anthony Nadalin <tonynad at microsoft.com<mailto:tonynad at microsoft.com>> wrote:
I defer to the logo gods on the status of the current OpenID logo, but I'm one for not introducing a new one or a different one as it's an overall OpenID Brand

-----Original Message-----
From: openid-specs-ab-bounces at lists.openid.net<mailto:openid-specs-ab-bounces at lists.openid.net> [mailto:openid-specs-ab-bounces at lists.openid.net<mailto:openid-specs-ab-bounces at lists.openid.net>] On Behalf Of Richer, Justin P.
Sent: Wednesday, April 04, 2012 8:50 AM
To: <openid-specs-ab at lists.openid.net<mailto:openid-specs-ab at lists.openid.net>>
Subject: [Openid-specs-ab] Branding for OpenID Connect

As I've been putting more and more presentations together talking about OpenID Connect, I keep getting stuck on the lack of a distinctive logo for it. Particularly when I want to distinguish Connect from OpenID 2.0 and its predecessors, as they are quite different. OAuth has its black token, and OAuth2 has the shiny token adapted from that. The best that I could find was from Chris Messina's original blog post that introduced us all to the terminology of "OpenID Connect", here:

http://factoryjoe.com/blog/2010/01/04/openid-connect/

So I'm putting it to the group here: is there a better or more official image to represent this protocol? Should there be?

 -- Justin
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