[Openid-specs-ab] Branding for OpenID Connect

Nat Sakimura sakimura at gmail.com
Wed Apr 4 22:50:16 UTC 2012


Just for the sake of fun...

OpenID Connect on OAuth logo.

http://nat.sakimura.org/wp-content/uploads/2012/03/openid-connect-oauth-logo.png

It is symbolizing that OpenID Connect is on top of OAuth :-)

Could not get the editable version of the shiny OAuth 2.0 logo, so suffice
it to be with this.

=nat

On Thu, Apr 5, 2012 at 6:31 AM, Nat Sakimura <sakimura at gmail.com> wrote:

> Need to check this with a patent lawyer but including our trademark
> probably will protect us.
> FYI, I just checked the US filing, and it is a  STANDARD CHARACTER MARK
> on the string "OpenID".
> No logo. Internationally, the same. In France and in Japan, logo is also
> trademarked. Maybe some other countries as well.
>
> So that bottom line is, if we want a logo for OpenID Connect, which I do,
> we probably need to include the string "OpenID".
>
> The threat is real. There already is somebody trying to register
> SmartOpenID internationally.
> We need to take action, if it looks going through, to defend our right.
>
> FYI, the trademark often is a stronger IPR claim than the patent.
>
> =nat
>
> On Thu, Apr 5, 2012 at 2:54 AM, John Bradley <ve7jtb at ve7jtb.com> wrote:
>
>> The current openID logo is into many tens of thousands and the costs keep
>> mounting.
>>
>> The problem is that unless we register and defend it, someone can take it
>> and make it proprietary.
>>
>> There may be ways to have a derivative logo that cost less incrementally.
>>  I am not an expert on this.
>>
>> I do however see the bills.
>>
>> John B.
>>
>> On 2012-04-04, at 2:49 PM, Justin Richer wrote:
>>
>>  Really, for something like this? How much has been spent on the OAuth
>> logo to date? I understand that the OIDF may desire to take ownership of
>> things like and make them official, trademarked, and enforceable. But what
>> I'm after is much lighter than that: something recognizable.
>>
>>  -- Justin
>>
>> On 04/04/2012 01:46 PM, Mike Jones wrote:
>>
>> I’ll just add that I know that maintaining a logo worldwide is a very
>> expensive endeavor, requiring dozens of registrations, due diligence, and
>> enforcement actions – best case tens of thousands of dollars, but
>> realistically, often hundreds of thousands of dollars.  Creating a new
>> brand and logo is not something we should do lightly.****
>>
>> ** **
>>
>>                                                             -- Mike****
>>
>> ** **
>>
>> *From:* openid-specs-ab-bounces at lists.openid.net [
>> mailto:openid-specs-ab-bounces at lists.openid.net<openid-specs-ab-bounces at lists.openid.net>]
>> *On Behalf Of *Anthony Nadalin
>> *Sent:* Wednesday, April 04, 2012 10:11 AM
>> *To:* Justin Richer; Pam Dingle
>> *Cc:* <openid-specs-ab at lists.openid.net><openid-specs-ab at lists.openid.net>
>> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>>
>> ** **
>>
>> I think this is a matter for OIDF to take up sine I believe they
>> currently own the OpenID logo or are about to own that.****
>>
>> ** **
>>
>> *From:* Justin Richer [mailto:jricher at mitre.org]
>> *Sent:* Wednesday, April 04, 2012 10:07 AM
>> *To:* Pam Dingle
>> *Cc:* Anthony Nadalin; <openid-specs-ab at lists.openid.net>
>> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>>
>> ** **
>>
>> Agree completely that it should tie into the overall branding of OpenID,
>> and as such should probably incorporate the line/circle/arrow logo and
>> standard OpenID font, but with something more "connecty" about it.
>>
>>  -- Justin
>>
>> On 04/04/2012 12:53 PM, Pam Dingle wrote: ****
>>
>> +1 for something distinctive for OpenID Connect, but that doesn't mean it
>> can't be related to our overall brand.****
>>
>> On Wed, Apr 4, 2012 at 12:01 PM, Anthony Nadalin <tonynad at microsoft.com>
>> wrote:****
>>
>> I defer to the logo gods on the status of the current OpenID logo, but
>> I'm one for not introducing a new one or a different one as it's an overall
>> OpenID Brand****
>>
>>
>> -----Original Message-----
>> From: openid-specs-ab-bounces at lists.openid.net [mailto:
>> openid-specs-ab-bounces at lists.openid.net] On Behalf Of Richer, Justin P.
>> Sent: Wednesday, April 04, 2012 8:50 AM
>> To: <openid-specs-ab at lists.openid.net>
>> Subject: [Openid-specs-ab] Branding for OpenID Connect
>>
>> As I've been putting more and more presentations together talking about
>> OpenID Connect, I keep getting stuck on the lack of a distinctive logo for
>> it. Particularly when I want to distinguish Connect from OpenID 2.0 and its
>> predecessors, as they are quite different. OAuth has its black token, and
>> OAuth2 has the shiny token adapted from that. The best that I could find
>> was from Chris Messina's original blog post that introduced us all to the
>> terminology of "OpenID Connect", here:
>>
>> http://factoryjoe.com/blog/2010/01/04/openid-connect/
>>
>> So I'm putting it to the group here: is there a better or more official
>> image to represent this protocol? Should there be?
>>
>>  -- Justin
>> _______________________________________________
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>>
>>
>>
>>
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>>
>>
>> ****
>>
>> ** **
>>
>> --
>> *Pamela Dingle*  |  Sr. Technical Architect
>> *Ping**Identity*  |   www.pingidentity.com
>> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
>> - - -
>> *O:* 303-999-5890   *M:* 303-999-5890
>> *Email:* pdingle at pingidentity.com
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>>
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>> ** **
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>
>
> --
> Nat Sakimura (=nat)
> Chairman, OpenID Foundation
> http://nat.sakimura.org/
> @_nat_en
>
>


-- 
Nat Sakimura (=nat)
Chairman, OpenID Foundation
http://nat.sakimura.org/
@_nat_en
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