[Openid-specs-ab] Branding for OpenID Connect

Justin Richer jricher at mitre.org
Wed Apr 4 17:49:19 UTC 2012


Really, for something like this? How much has been spent on the OAuth 
logo to date? I understand that the OIDF may desire to take ownership of 
things like and make them official, trademarked, and enforceable. But 
what I'm after is much lighter than that: something recognizable.

  -- Justin

On 04/04/2012 01:46 PM, Mike Jones wrote:
>
> I'll just add that I know that maintaining a logo worldwide is a very 
> expensive endeavor, requiring dozens of registrations, due diligence, 
> and enforcement actions -- best case tens of thousands of dollars, but 
> realistically, often hundreds of thousands of dollars.  Creating a new 
> brand and logo is not something we should do lightly.
>
>                                                             -- Mike
>
> *From:*openid-specs-ab-bounces at lists.openid.net 
> [mailto:openid-specs-ab-bounces at lists.openid.net] *On Behalf Of 
> *Anthony Nadalin
> *Sent:* Wednesday, April 04, 2012 10:11 AM
> *To:* Justin Richer; Pam Dingle
> *Cc:* <openid-specs-ab at lists.openid.net>
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect
>
> I think this is a matter for OIDF to take up sine I believe they 
> currently own the OpenID logo or are about to own that.
>
> *From:*Justin Richer [mailto:jricher at mitre.org] 
> <mailto:[mailto:jricher at mitre.org]>
> *Sent:* Wednesday, April 04, 2012 10:07 AM
> *To:* Pam Dingle
> *Cc:* Anthony Nadalin; <openid-specs-ab at lists.openid.net 
> <mailto:openid-specs-ab at lists.openid.net>>
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect
>
> Agree completely that it should tie into the overall branding of 
> OpenID, and as such should probably incorporate the line/circle/arrow 
> logo and standard OpenID font, but with something more "connecty" 
> about it.
>
>  -- Justin
>
> On 04/04/2012 12:53 PM, Pam Dingle wrote:
>
> +1 for something distinctive for OpenID Connect, but that doesn't mean 
> it can't be related to our overall brand.
>
> On Wed, Apr 4, 2012 at 12:01 PM, Anthony Nadalin 
> <tonynad at microsoft.com <mailto:tonynad at microsoft.com>> wrote:
>
> I defer to the logo gods on the status of the current OpenID logo, but 
> I'm one for not introducing a new one or a different one as it's an 
> overall OpenID Brand
>
>
> -----Original Message-----
> From: openid-specs-ab-bounces at lists.openid.net 
> <mailto:openid-specs-ab-bounces at lists.openid.net> 
> [mailto:openid-specs-ab-bounces at lists.openid.net 
> <mailto:openid-specs-ab-bounces at lists.openid.net>] On Behalf Of 
> Richer, Justin P.
> Sent: Wednesday, April 04, 2012 8:50 AM
> To: <openid-specs-ab at lists.openid.net 
> <mailto:openid-specs-ab at lists.openid.net>>
> Subject: [Openid-specs-ab] Branding for OpenID Connect
>
> As I've been putting more and more presentations together talking 
> about OpenID Connect, I keep getting stuck on the lack of a 
> distinctive logo for it. Particularly when I want to distinguish 
> Connect from OpenID 2.0 and its predecessors, as they are quite 
> different. OAuth has its black token, and OAuth2 has the shiny token 
> adapted from that. The best that I could find was from Chris Messina's 
> original blog post that introduced us all to the terminology of 
> "OpenID Connect", here:
>
> http://factoryjoe.com/blog/2010/01/04/openid-connect/
>
> So I'm putting it to the group here: is there a better or more 
> official image to represent this protocol? Should there be?
>
>  -- Justin
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>
> -- 
> *Pamela Dingle*  |  Sr. Technical Architect
> *Ping**Identity*  | www.pingidentity.com <http://www.pingidentity.com>
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