[Openid-specs-ab] Marketing OpenID: combatting negativity

[Gil Kirkpatrick (ViewDS)]

Greetings all,

 

I’m not a fan of “fun and easy”… for me, that’s code for “trivial and low value” and I don’t need to bother. I think we’d do better with something that appeals to developers professionalism, emphasizes the importance of web security and describes OAuth/OIDC as an interesting and critical (not hard or complicated!) part of the canon.

 

Plus we need memes.

 

My $.02.

 

-gil

 

From: Openid-specs-ab <openid-specs-ab-bounces at lists.openid.net> On Behalf Of Nat Sakimura via Openid-specs-ab
Sent: Monday, January 28, 2019 4:43 PM
To: Artifact Binding/Connect Working Group <openid-specs-ab at lists.openid.net>
Cc: Nat Sakimura <sakimura at gmail.com>; Mike Schwartz <mike at gluu.org>
Subject: Re: [Openid-specs-ab] Marketing OpenID: combatting negativity

 

Mike, 

 

+1 on running inter-linked blog and vlog posts. 

 

+1 also for positioning OpenID is fun and easy. The "easy" part is a bit an overstatement but it is clinically proven that if people were told that it is hard, they will absolutely stop learning. 

 

Nat

 

On Sun, Jan 27, 2019 at 9:02 PM Mike Schwartz via Openid-specs-ab <openid-specs-ab at lists.openid.net <mailto:openid-specs-ab at lists.openid.net> > wrote:


I think to go head-to-head with the negative OpenID press, we need to 
market a message something to the effect of:

"Using OpenID is great fun, and it solves real problems for developers."

You can't combat negativivity with a message of: "the detractors have a 
point".

We have the brain trust in this community to get that message out. If 
everyone wrote one blog, and we all cross-promote on social media (i.e. 
more of what Nat is doing so brilliantly on Youtube...), I think we 
could make a dent in perceptions. Especially if we tap into the 
corporate marketing cabailities of our respective organizations.

- Mike


-----------
Michael Schwartz
Gluu
Founder / CEO
mike at gluu.org <mailto:mike at gluu.org> 
https://www.linkedin.com/in/nynymike/
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-- 

Nat Sakimura (=nat)

Chairman, OpenID Foundation
http://nat.sakimura.org/
@_nat_en

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