[Openid-specs-ab] Marketing OpenID: combatting negativity

Nat Sakimura sakimura at gmail.com
Mon Jan 28 23:43:02 UTC 2019


Mike,

+1 on running inter-linked blog and vlog posts.

+1 also for positioning OpenID is fun and easy. The "easy" part is a bit an
overstatement but it is clinically proven that if people were told that it
is hard, they will absolutely stop learning.

Nat

On Sun, Jan 27, 2019 at 9:02 PM Mike Schwartz via Openid-specs-ab <
openid-specs-ab at lists.openid.net> wrote:

>
> I think to go head-to-head with the negative OpenID press, we need to
> market a message something to the effect of:
>
> "Using OpenID is great fun, and it solves real problems for developers."
>
> You can't combat negativivity with a message of: "the detractors have a
> point".
>
> We have the brain trust in this community to get that message out. If
> everyone wrote one blog, and we all cross-promote on social media (i.e.
> more of what Nat is doing so brilliantly on Youtube...), I think we
> could make a dent in perceptions. Especially if we tap into the
> corporate marketing cabailities of our respective organizations.
>
> - Mike
>
>
> -----------
> Michael Schwartz
> Gluu
> Founder / CEO
> mike at gluu.org
> https://www.linkedin.com/in/nynymike/
> _______________________________________________
> Openid-specs-ab mailing list
> Openid-specs-ab at lists.openid.net
> http://lists.openid.net/mailman/listinfo/openid-specs-ab
>


-- 
Nat Sakimura (=nat)
Chairman, OpenID Foundation
http://nat.sakimura.org/
@_nat_en
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