[Openid-specs-ab] Branding for OpenID Connect

Pam Dingle pdingle at pingidentity.com
Tue Apr 10 19:02:22 UTC 2012 

It is a beautifully made and distinctive logo. I really like it!    Mike
and Tony are right though, we do need to look at the cost to the foundation
that this could incur.  If we choose to protect this logo, there will be a
not insubstantial legal cost.  If we choose not to protect this logo and it
is used anyway, there are also possible consequences and costs.  We need to
make a case to the board as to why that cost is justified, and make an
explicit and informed branding decision.



On Tue, Apr 10, 2012 at 11:40 AM, Anthony Nadalin <tonynad at microsoft.com>wrote:

>  agree****
>
> ** **
>
> *From:* openid-specs-ab-bounces at lists.openid.net [mailto:
> openid-specs-ab-bounces at lists.openid.net] *On Behalf Of *Mike Jones
> *Sent:* Tuesday, April 10, 2012 11:35 AM
> *To:* Richer, Justin P.; Nat Sakimura
>
> *Cc:* OpenID ABC Working Group; Chris Messina
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>
>  ** **
>
> As a board member, I believe that I must object.  The trademark status of
> the OAuth logo is unknown.  Combining the OpenID logo with it could
> constitute an act of infringement.****
>
> ** **
>
> Furthermore, branding is a big deal.  We shouldn’t be publicly displaying
> potential branding elements until there’s consensus, including from the
> board, that it’s the right thing to do, and that the board is committed to
> spending the tens to hundreds of thousands necessary to defend a new
> trademark.****
>
> ** **
>
>                                                                 -- Mike***
> *
>
> ** **
>
> *From:* openid-specs-ab-bounces at lists.openid.net
> [mailto:openid-specs-ab-bounces at lists.openid.net] *On Behalf Of *Richer,
> Justin P.
> *Sent:* Tuesday, April 10, 2012 11:29 AM
> *To:* Nat Sakimura
> *Cc:* OpenID ABC Working Group; Chris Messina
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>
> ** **
>
> OK, taking the idea a step further and working with the shiny-logo file
> from Chris Messina (thanks, Chris!), this is what I've come up with. It
> takes the OAuth logo, replaces the text and central logo, and adds a
> bronze/orange tint to the shiny bits. Unless the working group objects
> specifically, I'm going to start using this in at least my own talks.  ***
> *
>
> ** **
>
>  -- Justin****
>
> ****
>
> On Apr 5, 2012, at 6:23 PM, Nat Sakimura wrote:****
>
> ** **
>
> <330.gif>****
>
> On Fri, Apr 6, 2012 at 1:38 AM, Richer, Justin P. <jricher at mitre.org>
> wrote:****
>
> I like Nat's idea, but took it in a slightly different direction. This is
> just a quick take on a theme, for fun of course. But add some shininess to
> this and I think it's good! :) ****
>
> ** **
>
>  -- Justin****
>
> ** **
>
> ** **
>
> <OpenID Connect Logo.png>****
>
> ** **
>
> On Apr 4, 2012, at 6:50 PM, Nat Sakimura wrote:****
>
> ** **
>
> Just for the sake of fun...  ****
>
> ** **
>
> OpenID Connect on OAuth logo. ****
>
> ** **
>
>
> http://nat.sakimura.org/wp-content/uploads/2012/03/openid-connect-oauth-logo.png
> ****
>
> ** **
>
> It is symbolizing that OpenID Connect is on top of OAuth :-)  ****
>
> ** **
>
> Could not get the editable version of the shiny OAuth 2.0 logo, so suffice
> it to be with this. ****
>
> ** **
>
> =nat****
>
> On Thu, Apr 5, 2012 at 6:31 AM, Nat Sakimura <sakimura at gmail.com> wrote:**
> **
>
> Need to check this with a patent lawyer but including our trademark
> probably will protect us.  ****
>
> FYI, I just checked the US filing, and it is a  STANDARD CHARACTER MARK
> on the string "OpenID". ****
>
> No logo. Internationally, the same. In France and in Japan, logo is also
> trademarked. Maybe some other countries as well. ****
>
> ** **
>
> So that bottom line is, if we want a logo for OpenID Connect, which I do,
> we probably need to include the string "OpenID". ****
>
> ** **
>
> The threat is real. There already is somebody trying to register
> SmartOpenID internationally. ****
>
> We need to take action, if it looks going through, to defend our right. **
> **
>
> ** **
>
> FYI, the trademark often is a stronger IPR claim than the patent. ****
>
> ** **
>
> =nat****
>
> ** **
>
> On Thu, Apr 5, 2012 at 2:54 AM, John Bradley <ve7jtb at ve7jtb.com> wrote:***
> *
>
> The current openID logo is into many tens of thousands and the costs keep
> mounting. ****
>
> ** **
>
> The problem is that unless we register and defend it, someone can take it
> and make it proprietary.  ****
>
> ** **
>
> There may be ways to have a derivative logo that cost less incrementally.
>  I am not an expert on this.  ****
>
> ** **
>
> I do however see the bills.****
>
> ** **
>
> John B. ****
>
> ** **
>
> On 2012-04-04, at 2:49 PM, Justin Richer wrote:****
>
> ** **
>
> Really, for something like this? How much has been spent on the OAuth logo
> to date? I understand that the OIDF may desire to take ownership of things
> like and make them official, trademarked, and enforceable. But what I'm
> after is much lighter than that: something recognizable.
>
>  -- Justin
>
> On 04/04/2012 01:46 PM, Mike Jones wrote: ****
>
> I’ll just add that I know that maintaining a logo worldwide is a very
> expensive endeavor, requiring dozens of registrations, due diligence, and
> enforcement actions – best case tens of thousands of dollars, but
> realistically, often hundreds of thousands of dollars.  Creating a new
> brand and logo is not something we should do lightly.****
>
>  ****
>
>                                                             -- Mike****
>
>  ****
>
> *From:* openid-specs-ab-bounces at lists.openid.net [
> mailto:openid-specs-ab-bounces at lists.openid.net<openid-specs-ab-bounces at lists.openid.net>]
> *On Behalf Of *Anthony Nadalin
> *Sent:* Wednesday, April 04, 2012 10:11 AM
> *To:* Justin Richer; Pam Dingle
> *Cc:* <openid-specs-ab at lists.openid.net><openid-specs-ab at lists.openid.net>
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>
>  ****
>
> I think this is a matter for OIDF to take up sine I believe they currently
> own the OpenID logo or are about to own that.****
>
>  ****
>
> *From:* Justin Richer [mailto:jricher at mitre.org]
> *Sent:* Wednesday, April 04, 2012 10:07 AM
> *To:* Pam Dingle
> *Cc:* Anthony Nadalin; <openid-specs-ab at lists.openid.net>
> *Subject:* Re: [Openid-specs-ab] Branding for OpenID Connect****
>
>  ****
>
> Agree completely that it should tie into the overall branding of OpenID,
> and as such should probably incorporate the line/circle/arrow logo and
> standard OpenID font, but with something more "connecty" about it.
>
>  -- Justin
>
> On 04/04/2012 12:53 PM, Pam Dingle wrote: ****
>
> +1 for something distinctive for OpenID Connect, but that doesn't mean it
> can't be related to our overall brand.****
>
> On Wed, Apr 4, 2012 at 12:01 PM, Anthony Nadalin <tonynad at microsoft.com>
> wrote:****
>
> I defer to the logo gods on the status of the current OpenID logo, but I'm
> one for not introducing a new one or a different one as it's an overall
> OpenID Brand****
>
>
> -----Original Message-----
> From: openid-specs-ab-bounces at lists.openid.net [mailto:
> openid-specs-ab-bounces at lists.openid.net] On Behalf Of Richer, Justin P.
> Sent: Wednesday, April 04, 2012 8:50 AM
> To: <openid-specs-ab at lists.openid.net>
> Subject: [Openid-specs-ab] Branding for OpenID Connect
>
> As I've been putting more and more presentations together talking about
> OpenID Connect, I keep getting stuck on the lack of a distinctive logo for
> it. Particularly when I want to distinguish Connect from OpenID 2.0 and its
> predecessors, as they are quite different. OAuth has its black token, and
> OAuth2 has the shiny token adapted from that. The best that I could find
> was from Chris Messina's original blog post that introduced us all to the
> terminology of "OpenID Connect", here:
>
> http://factoryjoe.com/blog/2010/01/04/openid-connect/
>
> So I'm putting it to the group here: is there a better or more official
> image to represent this protocol? Should there be?
>
>  -- Justin
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>
>
> ****
>
>  ****
>
> --
> *Pamela Dingle*  |  Sr. Technical Architect
> *Ping**Identity*  |   www.pingidentity.com
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>
> ** **
>
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> Openid-specs-ab mailing list
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> ****
>
> ** **
>
> -- ****
>
> Nat Sakimura (=nat) ****
>
> Chairman, OpenID Foundation
> http://nat.sakimura.org/
> @_nat_en****
>
> ** **
>
>
>
> ****
>
> ** **
>
> --
> Nat Sakimura (=nat) ****
>
> Chairman, OpenID Foundation
> http://nat.sakimura.org/
> @_nat_en****
>
> ** **
>
> ** **
>
>
>
> ****
>
> ** **
>
> --
> Nat Sakimura (=nat) ****
>
> Chairman, OpenID Foundation
> http://nat.sakimura.org/
> @_nat_en****
>
> ** **
>
> ** **
>
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-- 
*Pamela Dingle*  |  Sr. Technical Architect
*Ping**Identity*  |   www.pingidentity.com
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