<div dir="ltr">My ball park number would be: <div><br></div><div>Low dollar value commerce < US$10 -- Typical for mobile contents in Japan. Micro-payment kind. </div><div>Mid dollar value commerce < US$500 -- Most of the Amazon type commerce falls into this category</div>
<div>High dollar value commerce < US$5000 -- something in line with usual credit card credit limit. </div><div>Higher dollar value commerce >= US$5000 -- stock brokerage, etc. </div><div><br></div><div>Would that be good enough? </div>
<div><br></div><div>Also, is there any template so that we can start working on the cases? </div><div><br></div><div>=nat</div><div><br></div><div><br><div><br><div class="gmail_quote">On Thu, Aug 7, 2008 at 8:50 AM, Brian Kissel <span dir="ltr"><<a href="mailto:bkissel@janrain.com">bkissel@janrain.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
<div lang="EN-US" link="blue" vlink="purple">
<div>
<p><span style="font-size:11.0pt;color:#1F497D">Good question Nat, I didn't have a specific number in mind, but
suspect that the balance between easy access and security/trust/reputation for
buying a $1 mp3 download is different than buying a $5000 diamond online, so
the RPs for those categories might have different requirements. I'm certainly
open to any suggestions, and it may not be a hard dollar number but some other criteria
that distinguishes between the two segments. </span></p><div class="Ih2E3d">
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p><span style="font-size:11.0pt;color:navy">Cheers,</span><span style="font-size:11.0pt;color:navy"></span></p>
<p><span style="font-size:11.0pt;color:navy"><br>
Brian</span></p>
<p><b><span style="font-size:11.0pt;color:navy">==============</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Brian Kissel</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Fax: 503.296.5502</span></b></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
</div><div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p><b><span style="font-size:10.0pt">From:</span></b><span style="font-size:10.0pt">
<a href="mailto:marketing-bounces@openid.net" target="_blank">marketing-bounces@openid.net</a> [mailto:<a href="mailto:marketing-bounces@openid.net" target="_blank">marketing-bounces@openid.net</a>] <b>On Behalf
Of </b>Nat Sakimura<br>
<b>Sent:</b> Tuesday, August 05, 2008 1:55 AM</span></p><div><div></div><div class="Wj3C7c"><br>
<b>To:</b> OpenID marketing<br>
<b>Subject:</b> Re: [Marketing] OpenID market segmentation</div></div><p></p>
</div><div><div></div><div class="Wj3C7c">
<p> </p>
<div>
<p style="margin-bottom:12.0pt">What is the dollar value that
makes a transaction "Not Low Value"? <br>
Is it US$100? Or $1000? Or ...<br>
<br>
=nat</p>
<div>
<p>On Tue, Aug 5, 2008 at 10:13 AM, Johannes Ernst <jernst+<a href="http://openid.net" target="_blank">openid.net</a>@<a href="http://netmesh.us" target="_blank">netmesh.us</a>>
wrote:</p>
<div>
<p>We are probably all now agreed that the OpenID message
resonates differently with different market segments. For example, OpenID has
significant market share for blog commenting and it's relatively easy to make
the case there, but it has zero market share so far for banking where today,
nobody (I've heard of) thinks that OpenID is a solution.</p>
<div>
<p> </p>
</div>
<div>
<p>Would it make sense for the marketing committee to attempt
to categorize existing OpenID adoption -- perhaps using the categories that
Brian suggested below -- and summarize why those adopters did or did not adopt,
and what the obstacles are in each of those categories? Over time, this could
perhaps be augmented by some systematic customer research that the foundation
should be performing (sub-contracting) -- at least I would make the argument
that it should.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Personally I think it would be useful to inform our own
planning within the foundation, and perhaps focus and simplify our message and
focus.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Cheers,</p>
</div>
<div>
<p> </p>
</div>
<div>
<p><span style="color:#888888"> </span></p>
</div>
<div>
<p><span style="color:#888888">Johannes.</span></p>
</div>
<div>
<div>
<div>
<p> </p>
</div>
<div>
<div>
<div>
<div>
<p>On 2008/08/04, at 17:04, Brian Kissel wrote:</p>
</div>
<p><br>
<br>
</p>
<div>
<div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">While not suggesting more "official" segmentations, to
address adoption and the sequencing of OIDF outreach, our thoughts are that it
may evolve as follows:</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">User generated
content (blogs, wikis, discussion groups, etc.) - today</span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">Media content sites
(newspapers, magazines, broadcast and cable TV, radio, sports, etc.)</span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">Affinity group sites
(boy scouts, little league, corp and academic alumni associations)</span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">Light duty partner
federation (non-commerce)</span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">Low dollar value
commerce</span></p>
</div>
<div>
<p style="text-indent:-.25in"><span style="font-size:10.5pt;font-family:Symbol;color:black">·</span><span style="font-size:10.5pt;color:black"> </span><span style="font-size:10.5pt;font-family:Consolas;color:black">More sensitive
categories (banking, high value commerce, healthcare, govt related personal
information)</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">Cheers,</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">Brian</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">==============</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">Brian Kissel</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">Cell: 503.866.4424</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">Fax: 503.296.5502</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">-----Original Message-----<br>
From: <a href="mailto:marketing-bounces@openid.net" target="_blank">marketing-bounces@openid.net</a>
[<a href="mailto:marketing-bounces@openid.net" target="_blank">mailto:marketing-bounces@openid.net</a>]
On Behalf Of Dick Hardt<br>
Sent: Monday, August 04, 2008 4:49 PM<br>
To: OpenID marketing<br>
Subject: Re: [Marketing] OpenID market segmentation</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">The only segmentation we have thought of so far is:</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> OPs</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> RP business</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> RP technical</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> Users</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">I think any more then that is premature at this point in time.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">-- Dick</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> Within the marketing committee, has there been any agreement
(or at</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> least discussion) on market segments and customer segments for</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> OpenID adoption, and in which sequence they are most likely
going to</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> adopt OpenID?</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> We know that it is "OPs are first, RPs second"
because that's what</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> we're seeing in the market.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> But what about industries, geographies, business scenarios,</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> demographics, ... or whatever other ways of slicing and
dicing the</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> market may be useful here?</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> Thanks.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> Johannes.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> Johannes Ernst</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> NetMesh Inc.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> <openid-relying-party-anonymous.gif>
<lid.gif> <a href="http://netmesh.info/jernst" target="_blank">http://netmesh.info/jernst</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> _______________________________________________</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> marketing mailing list</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> <a href="mailto:marketing@openid.net" target="_blank">marketing@openid.net</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">_______________________________________________</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">marketing mailing list</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"><a href="mailto:marketing@openid.net" target="_blank">marketing@openid.net</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"><a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">__________ Information from ESET NOD32 Antivirus, version of virus
signature database 2888 (20080220) __________</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black">The message was checked by ESET NOD32 Antivirus.</span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"><a href="http://www.eset.com" target="_blank">http://www.eset.com</a></span></p>
</div>
<div>
<p><span style="font-size:10.5pt;font-family:Consolas;color:black"> </span></p>
</div>
</div>
<p><span style="font-size:9.0pt;color:black">_______________________________________________<br>
marketing mailing list<br>
<a href="mailto:marketing@openid.net" target="_blank">marketing@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a></span></p>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div>
</div>
<p style="margin-bottom:12.0pt"><br>
_______________________________________________<br>
marketing mailing list<br>
<a href="mailto:marketing@openid.net" target="_blank">marketing@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a></p>
</div>
<p><br>
<br clear="all">
<br>
-- <br>
Nat Sakimura (=nat)<br>
<a href="http://www.sakimura.org/en/" target="_blank">http://www.sakimura.org/en/</a></p>
</div>
<p> </p>
<p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 2888 (20080220) __________</p>
<p> </p>
<p>The message was checked by ESET NOD32 Antivirus.</p>
<p> </p>
<p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a></p>
</div></div></div>
</div>
<br>_______________________________________________<br>
marketing mailing list<br>
<a href="mailto:marketing@openid.net">marketing@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br>
<br></blockquote></div><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/">http://www.sakimura.org/en/</a><br>
</div></div></div>