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<p class=MsoNormal><span lang=EN-US style='color:#1F497D'>This list sounds
great!<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'>+1<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'>I think a market
segmentation (texts) is also important on the website:<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'><a
href="http://wiki.openid2009.org/index.php?title=Internet">http://wiki.openid2009.org/index.php?title=Internet</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'>-Snorri<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-US style='color:#1F497D'><o:p> </o:p></span></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>De :</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
marketing-bounces@openid.net [mailto:marketing-bounces@openid.net] <b>De la
part de</b> Brian Kissel<br>
<b>Envoyé :</b> mardi 5 août 2008 02:04<br>
<b>À :</b> OpenID marketing<br>
<b>Objet :</b> Re: [Marketing] OpenID market segmentation<o:p></o:p></span></p>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoPlainText><span lang=EN-US>While not suggesting more
“official” segmentations, to address adoption and the sequencing of
OIDF outreach, our thoughts are that it may evolve as follows:<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>User generated content (blogs,
wikis, discussion groups, etc.) - today<o:p></o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>Media content sites
(newspapers, magazines, broadcast and cable TV, radio, sports, etc.)<o:p></o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>Affinity group sites (boy
scouts, little league, corp and academic alumni associations)<o:p></o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>Light duty partner federation
(non-commerce)<o:p></o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>Low dollar value commerce<o:p></o:p></span></p>
<p class=MsoPlainText style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:
l0 level1 lfo2'><![if !supportLists]><span lang=EN-US style='font-family:Symbol'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-US>More sensitive categories
(banking, high value commerce, healthcare, govt related personal information)<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>Cheers,<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>Brian<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>==============<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>Brian Kissel<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>Cell: 503.866.4424<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>Fax: 503.296.5502<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>-----Original Message-----<br>
From: marketing-bounces@openid.net [mailto:marketing-bounces@openid.net] On
Behalf Of Dick Hardt<br>
Sent: Monday, August 04, 2008 4:49 PM<br>
To: OpenID marketing<br>
Subject: Re: [Marketing] OpenID market segmentation<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>The only segmentation we have thought of
so far is:<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>
OPs<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>
RP business<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>
RP technical<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>
Users<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>I think any more then that is premature
at this point in time.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>-- Dick<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>On 4-Aug-08, at 4:34 PM, Johannes Ernst
wrote:<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> Within the marketing committee, has
there been any agreement (or at<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> least discussion) on market
segments and customer segments for<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> OpenID adoption, and in which
sequence they are most likely going to<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> adopt OpenID?<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> We know that it is "OPs are
first, RPs second" because that's what<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> we're seeing in the market.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> But what about industries,
geographies, business scenarios,<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> demographics, ... or whatever other
ways of slicing and dicing the<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> market may be useful here?<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> Thanks.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> Johannes.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> Johannes Ernst<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> NetMesh Inc.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> <openid-relying-party-anonymous.gif>
<lid.gif> http://netmesh.info/jernst<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>>
_______________________________________________<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> marketing mailing list<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>> marketing@openid.net<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>>
http://openid.net/mailman/listinfo/marketing<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>_______________________________________________<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>marketing mailing list<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>marketing@openid.net<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>http://openid.net/mailman/listinfo/marketing<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US> <o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>__________ Information from ESET NOD32
Antivirus, version of virus signature database 2888 (20080220) __________<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>The message was checked by ESET NOD32
Antivirus.<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US><o:p> </o:p></span></p>
<p class=MsoPlainText><span lang=EN-US>http://www.eset.com<o:p></o:p></span></p>
<p class=MsoPlainText><span lang=EN-US> <o:p></o:p></span></p>
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