<div dir="ltr">What is the dollar value that makes a transaction "Not Low Value"? <br>Is it US$100? Or $1000? Or ...<br><br>=nat<br><br><div class="gmail_quote">On Tue, Aug 5, 2008 at 10:13 AM, Johannes Ernst <span dir="ltr"><jernst+<a href="http://openid.net">openid.net</a>@<a href="http://netmesh.us">netmesh.us</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><div style="">We are probably all now agreed that the OpenID message resonates differently with different market segments. For example, OpenID has significant market share for blog commenting and it's relatively easy to make the case there, but it has zero market share so far for banking where today, nobody (I've heard of) thinks that OpenID is a solution.<div>
<br></div><div>Would it make sense for the marketing committee to attempt to categorize existing OpenID adoption -- perhaps using the categories that Brian suggested below -- and summarize why those adopters did or did not adopt, and what the obstacles are in each of those categories? Over time, this could perhaps be augmented by some systematic customer research that the foundation should be performing (sub-contracting) -- at least I would make the argument that it should.</div>
<div><br></div><div>Personally I think it would be useful to inform our own planning within the foundation, and perhaps focus and simplify our message and focus.</div><div><br></div><div>Cheers,</div><div><br></div><font color="#888888"><div>
<br></div><div>Johannes.</div></font><div><div></div><div class="Wj3C7c"><div><br></div><div><div><div><div>On 2008/08/04, at 17:04, Brian Kissel wrote:</div><br><blockquote type="cite"><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><div link="blue" vlink="purple" lang="EN-US">
<div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">While not suggesting more "official" segmentations, to address adoption and the sequencing of OIDF outreach, our thoughts are that it may evolve as follows:</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>User generated content (blogs, wikis, discussion groups, etc.) - today</div>
<div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>Media content sites (newspapers, magazines, broadcast and cable TV, radio, sports, etc.)</div>
<div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>Affinity group sites (boy scouts, little league, corp and academic alumni associations)</div>
<div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>Light duty partner federation (non-commerce)</div>
<div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>Low dollar value commerce</div>
<div style="margin: 0in 0in 0.0001pt; text-indent: -0.25in; font-size: 10.5pt; font-family: Consolas;"><span style="font-family: Symbol;"><span>·<span> <span> </span></span></span></span>More sensitive categories (banking, high value commerce, healthcare, govt related personal information)</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
Cheers,</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">Brian</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
==============</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">Brian Kissel</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">Cell: 503.866.4424</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">Fax: 503.296.5502</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">-----Original Message-----<br>From: <a href="mailto:marketing-bounces@openid.net" target="_blank">marketing-bounces@openid.net</a> [<a href="mailto:marketing-bounces@openid.net" style="color: blue; text-decoration: underline;" target="_blank">mailto:marketing-bounces@openid.net</a>] On Behalf Of Dick Hardt<br>
Sent: Monday, August 04, 2008 4:49 PM<br>To: OpenID marketing<br>Subject: Re: [Marketing] OpenID market segmentation</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
The only segmentation we have thought of so far is:</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> OPs</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
RP business</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> RP technical</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> Users</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">I think any more then that is premature at this point in time.</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;"> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">-- Dick</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> Within the marketing committee, has there been any agreement (or at</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> least discussion) on market segments and customer segments for</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> OpenID adoption, and in which sequence they are most likely going to</div>
<div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> adopt OpenID?</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> We know that it is "OPs are first, RPs second" because that's what</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> we're seeing in the market.</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> But what about industries, geographies, business scenarios,</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> demographics, ... or whatever other ways of slicing and dicing the</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> market may be useful here?</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> Thanks.</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> Johannes.</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">
> Johannes Ernst</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> NetMesh Inc.</div><div style="margin: 0in 0in 0.0001pt; font-size: 10.5pt; font-family: Consolas;">> </div>
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<br></blockquote></div><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/">http://www.sakimura.org/en/</a><br>
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