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<p class=MsoPlainText>While not suggesting more “official” segmentations,
to address adoption and the sequencing of OIDF outreach, our thoughts are that
it may evolve as follows:<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>User generated content (blogs, wikis, discussion
groups, etc.) - today<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>Media content sites (newspapers, magazines,
broadcast and cable TV, radio, sports, etc.)<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>Affinity group sites (boy scouts, little league,
corp and academic alumni associations)<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>Light duty partner federation (non-commerce)<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>Low dollar value commerce<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]>More sensitive categories (banking, high value
commerce, healthcare, govt related personal information)<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>Cheers,<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>Brian<o:p></o:p></p>
<p class=MsoPlainText>==============<o:p></o:p></p>
<p class=MsoPlainText>Brian Kissel<o:p></o:p></p>
<p class=MsoPlainText>Cell: 503.866.4424<o:p></o:p></p>
<p class=MsoPlainText>Fax: 503.296.5502<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>-----Original Message-----<br>
From: marketing-bounces@openid.net [mailto:marketing-bounces@openid.net] On
Behalf Of Dick Hardt<br>
Sent: Monday, August 04, 2008 4:49 PM<br>
To: OpenID marketing<br>
Subject: Re: [Marketing] OpenID market segmentation</p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>The only segmentation we have thought of so far is:<o:p></o:p></p>
<p class=MsoPlainText> OPs<o:p></o:p></p>
<p class=MsoPlainText> RP business<o:p></o:p></p>
<p class=MsoPlainText> RP technical<o:p></o:p></p>
<p class=MsoPlainText> Users<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>I think any more then that is premature at this point in
time.<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>-- Dick<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>> Within the marketing committee, has there been any
agreement (or at<o:p></o:p></p>
<p class=MsoPlainText>> least discussion) on market segments and customer
segments for<o:p></o:p></p>
<p class=MsoPlainText>> OpenID adoption, and in which sequence they are most
likely going to<o:p></o:p></p>
<p class=MsoPlainText>> adopt OpenID?<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> We know that it is "OPs are first, RPs
second" because that's what<o:p></o:p></p>
<p class=MsoPlainText>> we're seeing in the market.<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> But what about industries, geographies, business
scenarios,<o:p></o:p></p>
<p class=MsoPlainText>> demographics, ... or whatever other ways of slicing
and dicing the<o:p></o:p></p>
<p class=MsoPlainText>> market may be useful here?<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> Thanks.<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> Johannes.<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> Johannes Ernst<o:p></o:p></p>
<p class=MsoPlainText>> NetMesh Inc.<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> <openid-relying-party-anonymous.gif>
<lid.gif> http://netmesh.info/jernst<o:p></o:p></p>
<p class=MsoPlainText>><o:p> </o:p></p>
<p class=MsoPlainText>> _______________________________________________<o:p></o:p></p>
<p class=MsoPlainText>> marketing mailing list<o:p></o:p></p>
<p class=MsoPlainText>> marketing@openid.net<o:p></o:p></p>
<p class=MsoPlainText>> http://openid.net/mailman/listinfo/marketing<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>_______________________________________________<o:p></o:p></p>
<p class=MsoPlainText>marketing mailing list<o:p></o:p></p>
<p class=MsoPlainText>marketing@openid.net<o:p></o:p></p>
<p class=MsoPlainText>http://openid.net/mailman/listinfo/marketing<o:p></o:p></p>
<p class=MsoPlainText> <o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>__________ Information from ESET NOD32 Antivirus, version
of virus signature database 2888 (20080220) __________<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>The message was checked by ESET NOD32 Antivirus.<o:p></o:p></p>
<p class=MsoPlainText><o:p> </o:p></p>
<p class=MsoPlainText>http://www.eset.com<o:p></o:p></p>
<p class=MsoPlainText> <o:p></o:p></p>
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