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<div class=Section1>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>++1.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>=Drummond <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
marketing-bounces@openid.net [mailto:marketing-bounces@openid.net] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Bill Washburn<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, January 30, 2008
1:29 PM<br>
<b><span style='font-weight:bold'>To:</span></b> OpenID marketing<br>
<b><span style='font-weight:bold'>Cc:</span></b> Andrew Codrington<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [Marketing] Some
bullet points on OpenID and OpenID Foundation</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>+1 <br>
<br>
Yes, it's a very good word. It brings to mind related terms of "user
independence" and "self determination." Pretty abstract,
admittedly, but resonant to many who spend enormous amounts of time on the
'net.<br>
<br>
-bill<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On Jan 30, 2008 7:51 AM, Dick Hardt <<a href="mailto:dick@sxip.com">dick@sxip.com</a>>
wrote:<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>choice is a great adjective Andrew, thanks!<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 30-Jan-08, at 7:30 AM, Andrew Codrington wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
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margin-left:4.8pt;margin-right:0pt'>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
Date: Tue, 29 Jan 2008 08:32:10 -0800<br>
From: Johannes Ernst <<a href="mailto:jernst+openid.net@netmesh.us"
target="_blank">jernst+openid.net@netmesh.us</a>><br>
Subject: Re: [Marketing] Some bullet points on OpenID and OpenID<br>
Foundation<br>
<br>
But only techies understand what "portable" is and what an identifier<br>
is.With 100 million of OpenIDs in the market we need to get out of<br>
techie speak.<o:p></o:p></span></font></p>
</blockquote>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
Does the idea of 'choice' fit here?<br>
<br>
E.g. <br>
"OpenID allows people to choose how they identify themselves to web sites.
With OpenID, people can choose which service authenticates them (checks that
they are who they say they are), and that service can be independent of the web
sites that they authenticate to." <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>_______________________________________________<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>marketing mailing list<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="mailto:marketing@openid.net" target="_blank">marketing@openid.net</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><o:p></o:p></span></font></p>
</div>
</div>
</blockquote>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><br>
_______________________________________________<br>
marketing mailing list<br>
<a href="mailto:marketing@openid.net">marketing@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
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