<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:bookman old style,new york,times,serif;font-size:10pt"><div style="font-family: bookman old style,new york,times,serif; font-size: 10pt;">While I agree that the mass of individuals won't understand instantly 'portable identifier' or 'portable identifiers, it does have the virtue of being plain language that does have an easy understandability. I think that the press will get it pretty quickly and in writing about it they can add to the understanding of portability and identifier rather naturally.<br><br>my 2 cents...<br><br><br><br><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;">----- Original Message ----<br>From: Johannes Ernst <jernst+openid.net@netmesh.us><br>To: OpenID marketing <marketing@openid.net><br>Sent: Tuesday, January 29, 2008 8:32:10 AM<br>Subject: Re: [Marketing] Some bullet points on
OpenID and OpenID Foundation<br><br>
But only techies understand what "portable" is and what an identifier <br>is.<br>With >>100 million of OpenIDs in the market we need to get out of <br>techie speak.<br><br>On Jan 29, 2008, at 0:37, Drummond Reed wrote:<br><br>> +1. Again, the best phrase I've seen for this is Bill's "portable<br>> identifiers".<br>><br>>> -----Original Message-----<br>>> From: <a ymailto="mailto:marketing-bounces@openid.net" href="mailto:marketing-bounces@openid.net">marketing-bounces@openid.net</a>
[mailto:<a ymailto="mailto:marketing-bounces@openid.net" href="mailto:marketing-bounces@openid.net">marketing-bounces@openid.net</a> <br>>> ]<br>>> On Behalf Of Johannes Ernst<br>>> Sent: Monday, January 28, 2008 8:53 PM<br>>> To: OpenID marketing<br>>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID<br>>> Foundation<br>>><br>>> What about "empowers people to bring their own identity, instead of<br>>> having to sign up for yet another at each site."<br>>><br>>><br>>> On Jan 28, 2008, at 15:38, Dick Hardt wrote:<br>>><br>>>><br>>>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:<br>>>><br>>>>> My suggestions:<br>>>>> - let's define ourselves in positive terms, not by what we are<br>>>>> not. And who knows, perhaps we will, next quarter?<br>>>><br>>>> my comments in brackets were
background information to clarify what<br>>>> we were stating, not to be part of the message<br>>>><br>>>>> - I like Bill's analogy:<br>>>>><br>>>>>> ... OpenID is a building block upon which end users can/will
begin<br>>>>>> to establish their independence on the web in much the same way<br>>>>>> that ISPs gave individuals actual email independence from the old<br>>>>>> walled gardens of that bygone era of Prodigy, Compuserve, and the<br>>>>>> pre-Internet versions of AOL and MSN.<br>>>><br>>>> An analogy is way to move a message. Let's agree on the message<br>>>> first! :-)<br>>>><br>>>>><br>>>>> And I know everybody will hate me for saying this, but:<br>>>>><br>>>>>> +OpenID is a set of specifications to solve user internet
identity<br>>>>>> problems<br>>>>><br>>>>><br>>>>> is not going to be comprehensible to many people. What exactly are<br>>>>> "user internet identity problems"?<br>>>><br>>>><br>>>> This is a messaging platform, not the message. Do we agree that we<br>>>> want to move this message? Do you have a suggestion on a concise
way<br>>>> of describing the problem?<br>>>><br>>>> -- Dick<br>>>><br>>>><br>>>> _______________________________________________<br>>>> marketing mailing list<br>>>> <a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>>>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br>>><br>>> _______________________________________________<br>>> marketing mailing list<br>>> <a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br>><br>> _______________________________________________<br>> marketing mailing list<br>> <a
ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br><br>_______________________________________________<br>marketing mailing list<br><a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br><a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br></div><br></div></div></body></html>