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I think positioning around the problem space OpenID is solving is better then what OpenID does today.<div><br class="webkit-block-placeholder"></div><div>It leaves the door open to provide related solutions and does not lock OpenID into being only about portable identifiers. For example. many people have commented to me that Attribute Exchange is more important to them then SSO -- and Attribute Exchange has nothing to do with portable identifiers.</div><div><br class="webkit-block-placeholder"></div><div>-- Dick</div><div><br><div><div>On 29-Jan-08, at 9:39 AM, Bill Washburn wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div style="font-family:bookman old style,new york,times,serif;font-size:10pt"><div style="font-family: bookman old style,new york,times,serif; font-size: 10pt;">While I agree that the mass of individuals won't understand instantly 'portable identifier' or 'portable identifiers, it does have the virtue of being plain language that does have an easy understandability. I think that the press will get it pretty quickly and in writing about it they can add to the understanding of portability and identifier rather naturally.<br><br>my 2 cents...<br><br><br><br><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;">----- Original Message ----<br>From: Johannes Ernst <<a href="mailto:jernst+openid.net@netmesh.us">jernst+openid.net@netmesh.us</a>><br>To: OpenID marketing <<a href="mailto:marketing@openid.net">marketing@openid.net</a>><br>Sent: Tuesday, January 29, 2008 8:32:10 AM<br>Subject: Re: [Marketing] Some bullet points on OpenID and OpenID Foundation<br><br> But only techies understand what "portable" is and what an identifier <br>is.<br>With >>100 million of OpenIDs in the market we need to get out of <br>techie speak.<br><br>On Jan 29, 2008, at 0:37, Drummond Reed wrote:<br><br>> +1. Again, the best phrase I've seen for this is Bill's "portable<br>> identifiers".<br>><br>>> -----Original Message-----<br>>> From: <a ymailto="mailto:marketing-bounces@openid.net" href="mailto:marketing-bounces@openid.net">marketing-bounces@openid.net</a> [mailto:<a ymailto="mailto:marketing-bounces@openid.net" href="mailto:marketing-bounces@openid.net">marketing-bounces@openid.net</a> <br>>> ]<br>>> On Behalf Of Johannes Ernst<br>>> Sent: Monday, January 28, 2008 8:53 PM<br>>> To: OpenID marketing<br>>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID<br>>> Foundation<br>>><br>>> What about "empowers people to bring their own identity, instead of<br>>> having to sign up for yet another at each site."<br>>><br>>><br>>> On Jan 28, 2008, at 15:38, Dick Hardt wrote:<br>>><br>>>><br>>>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:<br>>>><br>>>>> My suggestions:<br>>>>> - let's define ourselves in positive terms, not by what we are<br>>>>> not. And who knows, perhaps we will, next quarter?<br>>>><br>>>> my comments in brackets were background information to clarify what<br>>>> we were stating, not to be part of the message<br>>>><br>>>>> - I like Bill's analogy:<br>>>>><br>>>>>> ... OpenID is a building block upon which end users can/will begin<br>>>>>> to establish their independence on the web in much the same way<br>>>>>> that ISPs gave individuals actual email independence from the old<br>>>>>> walled gardens of that bygone era of Prodigy, Compuserve, and the<br>>>>>> pre-Internet versions of AOL and MSN.<br>>>><br>>>> An analogy is way to move a message. Let's agree on the message<br>>>> first! :-)<br>>>><br>>>>><br>>>>> And I know everybody will hate me for saying this, but:<br>>>>><br>>>>>> +OpenID is a set of specifications to solve user internet identity<br>>>>>> problems<br>>>>><br>>>>><br>>>>> is not going to be comprehensible to many people. What exactly are<br>>>>> "user internet identity problems"?<br>>>><br>>>><br>>>> This is a messaging platform, not the message. Do we agree that we<br>>>> want to move this message? Do you have a suggestion on a concise way<br>>>> of describing the problem?<br>>>><br>>>> -- Dick<br>>>><br>>>><br>>>> _______________________________________________<br>>>> marketing mailing list<br>>>> <a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>>>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br>>><br>>> _______________________________________________<br>>> marketing mailing list<br>>> <a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br>><br>> _______________________________________________<br>> marketing mailing list<br>> <a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br>> <a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br><br>_______________________________________________<br>marketing mailing list<br><a ymailto="mailto:marketing@openid.net" href="mailto:marketing@openid.net">marketing@openid.net</a><br><a href="http://openid.net/mailman/listinfo/marketing" target="_blank">http://openid.net/mailman/listinfo/marketing</a><br></div><br></div></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">_______________________________________________</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">marketing mailing list</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="mailto:marketing@openid.net">marketing@openid.net</a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://openid.net/mailman/listinfo/marketing">http://openid.net/mailman/listinfo/marketing</a></div> </blockquote></div><br></div></body></html>