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<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>Yes, mechanism is probably not the right word. </FONT></SPAN><SPAN
class=782583807-22082007><FONT face=Arial size=2>Openid.net uses framework in
its descriptor which is more friendly than protocol, but this is still
specialist terminology.</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>"OpenID is an open, decentralized, free framework for user-centric
digital identity."</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>On a quick search to see how the BBC described OpenID for a
semi-technical audience (maybe people on this list wrote the press releases so
it may be tainted data):</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2><A
href="http://news.bbc.co.uk/1/hi/technology/6339813.stm">http://news.bbc.co.uk/1/hi/technology/6339813.stm</A> -
</FONT></SPAN><SPAN class=782583807-22082007><FONT face=Arial size=2>"The Open
ID scheme uses web addresses that people already own to help authenticate their
identity. "</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2><A
href="http://news.bbc.co.uk/1/hi/technology/6376029.stm">http://news.bbc.co.uk/1/hi/technology/6376029.stm</A> -
</FONT></SPAN><SPAN class=782583807-22082007><FONT face=Arial size=2>"OpenID is
a decentralised identification system that lets individuals use a single
password for any site that supports it."</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>Scheme seems to me a lot more approachable. I also like the use of
the term "web address" instead of using URI or overloading the term OpenID
- makes things sound a lot less technical.</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>Maybe the main descriptor might benefit from a non-technical version as
well as the current technical one on openid.net. Something
like:</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2></FONT></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial size=2>
<DIV dir=ltr align=left><SPAN class=782583807-22082007><FONT face=Arial
size=2>"OpenID is a simple, safe, free way to use the
same password on multiple websites."</FONT></SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007>Not perfect, but
demonstrates the idea. Do people think this loses too much of the
message?</SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007>Let me know what you
think.</SPAN></DIV>
<DIV dir=ltr align=left><SPAN class=782583807-22082007></SPAN> </DIV>
<DIV dir=ltr align=left><SPAN
class=782583807-22082007>Andrew</SPAN></DIV></FONT></SPAN></DIV><BR>
<DIV class=OutlookMessageHeader lang=en-us dir=ltr align=left>
<HR tabIndex=-1>
<FONT face=Tahoma size=2><B>From:</B> marketing-bounces@openid.net
[mailto:marketing-bounces@openid.net] <B>On Behalf Of </B>Hans
Granqvist<BR><B>Sent:</B> 21 August 2007 21:26<BR><B>To:</B> OpenID
marketing<BR><B>Subject:</B> Re: [Marketing] core message platform (CMP)
discussion<BR></FONT><BR></DIV>
<DIV></DIV><BR>
<DIV>
<BLOCKQUOTE class=gmail_quote
style="PADDING-LEFT: 1ex; MARGIN: 0pt 0pt 0pt 0.8ex; BORDER-LEFT: rgb(204,204,204) 1px solid">What
is OpenID?<BR><BR>1. A decentralized, open source mechanism for
single sign-on ... <BR>2. An way to eliminate the "I have far too
many user names and passwords"<BR>pain<BR>13. OpenID enables single
registration<BR>* It is more secure than username and
password</BLOCKQUOTE>
<DIV><BR>OpenID is not am authentication mechanism but a protocol, so that
<BR>statement is incorrect.<BR></DIV><BR>
<BLOCKQUOTE class=gmail_quote
style="PADDING-LEFT: 1ex; MARGIN: 0pt 0pt 0pt 0.8ex; BORDER-LEFT: rgb(204,204,204) 1px solid">...<BR>The
first section is the main message. Getting that right is the key.
<BR></BLOCKQUOTE><BR>
<DIV>Exactly. <BR><BR>-Hans<BR></DIV><BR></DIV></BODY></HTML>