[Marketing] Case studies

Brian Kissel bkissel at janrain.com
Wed Sep 3 22:23:46 UTC 2008


Hi Guys,



I'm already working with Nat Sakimura on a JAL case study so can take on the additional ones coming out of the market research initiative if that's OK with everyone.  If anyone has resources to help, would welcome it.


Cheers,

Brian
___________

Brian Kissel<http://www.linkedin.com/pub/0/10/254>
CEO, JanRain - OpenID-enable your websites, customers, partners, and employees
5331 SW Macadam Ave., Suite 375, Portland, OR 97239
Email: bkissel at janrain.com<mailto:bkissel at janrain.com>     Cell: 503.866.4424     Fax: 503.296.5502

Get your FREE OpenID at myOpenID.com<http://www.myopenid.com/>



-----Original Message-----
From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] On Behalf Of Johannes Ernst
Sent: Wednesday, September 03, 2008 3:16 PM
To: OpenID marketing
Subject: Re: [Marketing] Case studies



Are case studies just within scope, or has any actual work been done

so far?



I'm raising this issue now because several of the companies we are

approaching as part of the customer research committee's work have

already indicated that they'd be willing to do a case study, and

somebody should take them up on the offer.



If the marketing committee is already well down the road of creating

the first set of case studies, it would be easiest if we could "throw

them over to you guys" ;-) because it's only incremental effort for

you and we could get something reasonably consistent. If not, it might

make sense to do that initial set as part of the interview process

etc. that we're doing; certainly that might be simpler for the

customer/interviewee.



Note we are working on a tight schedule, with our initial set of

customer research results planned for the board meeting October 9th.

To keep momentum with the people who have gracefully agreed, we should

solicit their input and feedback on drafts etc. no later than about

that date.







On 2008/09/03, at 12:26, Dick Hardt wrote:



> I think publishing material explaining OpenID would be within scope of

> the marketing committee.

>

> On 3-Sep-08, at 12:19 AM, Johannes Ernst wrote:

>

>> Does the marketing committee consider the solicitation and

>> publication of OpenID cases studies to be within its scope?

>>

>> So far, nothing seems to have been published. Are there specific

>> plans to do so some time soon?

>>

>> Thanks for the clarification,

>>

>>

>>

>> Johannes.

>>

>>

>>

>>

>> Johannes Ernst

>> NetMesh Inc.

>>

>>

>> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst

>>

>> _______________________________________________

>> marketing mailing list

>> marketing at openid.net

>> http://openid.net/mailman/listinfo/marketing

>

> _______________________________________________

> marketing mailing list

> marketing at openid.net

> http://openid.net/mailman/listinfo/marketing



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