[Marketing] Case studies

Johannes Ernst jernst+openid.net at netmesh.us
Wed Sep 3 22:16:08 UTC 2008


Are case studies just within scope, or has any actual work been done  
so far?

I'm raising this issue now because several of the companies we are  
approaching as part of the customer research committee's work have  
already indicated that they'd be willing to do a case study, and  
somebody should take them up on the offer.

If the marketing committee is already well down the road of creating  
the first set of case studies, it would be easiest if we could "throw  
them over to you guys" ;-) because it's only incremental effort for  
you and we could get something reasonably consistent. If not, it might  
make sense to do that initial set as part of the interview process  
etc. that we're doing; certainly that might be simpler for the  
customer/interviewee.

Note we are working on a tight schedule, with our initial set of  
customer research results planned for the board meeting October 9th.  
To keep momentum with the people who have gracefully agreed, we should  
solicit their input and feedback on drafts etc. no later than about  
that date.



On 2008/09/03, at 12:26, Dick Hardt wrote:

> I think publishing material explaining OpenID would be within scope of
> the marketing committee.
>
> On 3-Sep-08, at 12:19 AM, Johannes Ernst wrote:
>
>> Does the marketing committee consider the solicitation and
>> publication of OpenID cases studies to be within its scope?
>>
>> So far, nothing seems to have been published. Are there specific
>> plans to do so some time soon?
>>
>> Thanks for the clarification,
>>
>>
>>
>> Johannes.
>>
>>
>>
>>
>> Johannes Ernst
>> NetMesh Inc.
>>
>>
>> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst
>>
>> _______________________________________________
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>> marketing at openid.net
>> http://openid.net/mailman/listinfo/marketing
>
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