[Marketing] Some bullet points on OpenID and OpenID Foundation

[Dick Hardt]

I think positioning around the problem space OpenID is solving is  
better then what OpenID does today.

It leaves the door open to provide related solutions and does not  
lock OpenID into being only about portable identifiers. For example.  
many people have commented to me that Attribute Exchange is more  
important to them then SSO -- and Attribute Exchange has nothing to  
do with portable identifiers.

-- Dick

On 29-Jan-08, at 9:39 AM, Bill Washburn wrote:

> While I agree that the mass of individuals won't understand  
> instantly 'portable identifier' or 'portable identifiers, it does  
> have the virtue of being plain language that does have an easy  
> understandability.  I think that the press will get it pretty  
> quickly and in writing about it they can add to the understanding  
> of portability and identifier rather naturally.
>
> my 2 cents...
>
>
>
> ----- Original Message ----
> From: Johannes Ernst <jernst+openid.net at netmesh.us>
> To: OpenID marketing <marketing at openid.net>
> Sent: Tuesday, January 29, 2008 8:32:10 AM
> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID  
> Foundation
>
> But only techies understand what "portable" is and what an identifier
> is.
> With >>100 million of OpenIDs in the market we need to get out of
> techie speak.
>
> On Jan 29, 2008, at 0:37, Drummond Reed wrote:
>
> > +1. Again, the best phrase I've seen for this is Bill's "portable
> > identifiers".
> >
> >> -----Original Message-----
> >> From: marketing-bounces at openid.net [mailto:marketing- 
> bounces at openid.net
> >> ]
> >> On Behalf Of Johannes Ernst
> >> Sent: Monday, January 28, 2008 8:53 PM
> >> To: OpenID marketing
> >> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
> >> Foundation
> >>
> >> What about "empowers people to bring their own identity, instead of
> >> having to sign up for yet another at each site."
> >>
> >>
> >> On Jan 28, 2008, at 15:38, Dick Hardt wrote:
> >>
> >>>
> >>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:
> >>>
> >>>> My suggestions:
> >>>> - let's define ourselves in positive terms, not by what we are
> >>>> not. And who knows, perhaps we will, next quarter?
> >>>
> >>> my comments in brackets were background information to clarify  
> what
> >>> we were stating, not to be part of the message
> >>>
> >>>> - I like Bill's analogy:
> >>>>
> >>>>> ... OpenID is a building block upon which end users can/will  
> begin
> >>>>> to establish their independence on the web in much the same way
> >>>>> that ISPs gave individuals actual email independence from the  
> old
> >>>>> walled gardens of that bygone era of Prodigy, Compuserve, and  
> the
> >>>>> pre-Internet versions of AOL and MSN.
> >>>
> >>> An analogy is way to move a message. Let's agree on the message
> >>> first! :-)
> >>>
> >>>>
> >>>> And I know everybody will hate me for saying this, but:
> >>>>
> >>>>> +OpenID is a set of specifications to solve user internet  
> identity
> >>>>> problems
> >>>>
> >>>>
> >>>> is not going to be comprehensible to many people. What exactly  
> are
> >>>> "user internet identity problems"?
> >>>
> >>>
> >>> This is a messaging platform, not the message. Do we agree that we
> >>> want to move this message? Do you have a suggestion on a  
> concise way
> >>> of describing the problem?
> >>>
> >>> -- Dick
> >>>
> >>>
> >>> _______________________________________________
> >>> marketing mailing list
> >>> marketing at openid.net
> >>> http://openid.net/mailman/listinfo/marketing
> >>
> >> _______________________________________________
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> >> http://openid.net/mailman/listinfo/marketing
> >
> > _______________________________________________
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> > http://openid.net/mailman/listinfo/marketing
>
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