[Marketing] OpenID market segmentation

[Nat Sakimura]

What is the dollar value that makes a transaction "Not Low Value"?
Is it US$100? Or $1000? Or ...

=nat

On Tue, Aug 5, 2008 at 10:13 AM, Johannes Ernst <jernst+openid.net@
netmesh.us> wrote:

> We are probably all now agreed that the OpenID message resonates
> differently with different market segments. For example, OpenID has
> significant market share for blog commenting and it's relatively easy to
> make the case there, but it has zero market share so far for banking where
> today, nobody (I've heard of) thinks that OpenID is a solution.
> Would it make sense for the marketing committee to attempt to categorize
> existing OpenID adoption -- perhaps using the categories that Brian
> suggested below -- and summarize why those adopters did or did not adopt,
> and what the obstacles are in each of those categories? Over time, this
> could perhaps be augmented by some systematic customer research that the
> foundation should be performing (sub-contracting) -- at least I would make
> the argument that it should.
>
> Personally I think it would be useful to inform our own planning within the
> foundation, and perhaps focus and simplify our message and focus.
>
> Cheers,
>
>
> Johannes.
>
> On 2008/08/04, at 17:04, Brian Kissel wrote:
>
> While not suggesting more "official" segmentations, to address adoption and
> the sequencing of OIDF outreach, our thoughts are that it may evolve as
> follows:
>
> ·         User generated content (blogs, wikis, discussion groups, etc.) -
> today
> ·         Media content sites (newspapers, magazines, broadcast and cable
> TV, radio, sports, etc.)
> ·         Affinity group sites (boy scouts, little league, corp and
> academic alumni associations)
> ·         Light duty partner federation (non-commerce)
> ·         Low dollar value commerce
> ·         More sensitive categories (banking, high value commerce,
> healthcare, govt related personal information)
>
>
> Cheers,
>
> Brian
> ==============
> Brian Kissel
> Cell: 503.866.4424
> Fax: 503.296.5502
>
>
> -----Original Message-----
> From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net<marketing-bounces at openid.net>]
> On Behalf Of Dick Hardt
> Sent: Monday, August 04, 2008 4:49 PM
> To: OpenID marketing
> Subject: Re: [Marketing] OpenID market segmentation
>
> The only segmentation we have thought of so far is:
>         OPs
>         RP business
>         RP technical
>         Users
>
> I think any more then that is premature at this point in time.
>
> -- Dick
>
> On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:
>
> > Within the marketing committee, has there been any agreement (or at
> > least discussion) on market segments and customer segments for
> > OpenID adoption, and in which sequence they are most likely going to
> > adopt OpenID?
> >
> > We know that it is "OPs are first, RPs second" because that's what
> > we're seeing in the market.
> >
> > But what about industries, geographies, business scenarios,
> > demographics, ... or whatever other ways of slicing and dicing the
> > market may be useful here?
> >
> > Thanks.
> >
> >
> >
> > Johannes.
> >
> >
> >
> > Johannes Ernst
> > NetMesh Inc.
> >
> >
> > <openid-relying-party-anonymous.gif> <lid.gif>
> http://netmesh.info/jernst
> >
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> > http://openid.net/mailman/listinfo/marketing
>
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-- 
Nat Sakimura (=nat)
http://www.sakimura.org/en/
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