[Marketing] OpenID market segmentation

Dick Hardt dick at sxip.com
Mon Aug 4 23:49:28 UTC 2008


The only segmentation we have thought of so far is:
	OPs
	RP business
	RP technical
	Users

I think any more then that is premature at this point in time.

-- Dick

On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:

> Within the marketing committee, has there been any agreement (or at  
> least discussion) on market segments and customer segments for  
> OpenID adoption, and in which sequence they are most likely going to  
> adopt OpenID?
>
> We know that it is "OPs are first, RPs second" because that's what  
> we're seeing in the market.
>
> But what about industries, geographies, business scenarios,  
> demographics, ... or whatever other ways of slicing and dicing the  
> market may be useful here?
>
> Thanks.
>
>
>
> Johannes.
>
>
>
> Johannes Ernst
> NetMesh Inc.
>
>
> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst
>
> _______________________________________________
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> http://openid.net/mailman/listinfo/marketing




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