[Marketing] Revamping the Website

Sun Jul 8 19:26:53 UTC 2007

Hey David,

Carsten posted the idea of a marketing effort similar to "Spread Firefox" on
his blog and I immidiately picked up the idea. I thought it would be good to
have a foot in the door in case there was any interest from the community
and not to see this valueable domain in the wrong hands.

That´s why I registered spreadopenid.org with my company Solution Media. In
case others agree with our idea, it´s self-evident that I will donate this
domain to the foundation.

I would also be willing to host this site. Carsten and me are thinking of
running it on wordpress anyway and as soon as there´s a OpenID theme
available, we would be more than happy to use it.

-Thomas

2007/7/8, Recordon, David <drecordon at verisign.com>:
>
>  Hey Thomas,
>
> I don't think there is disagreement with you and Carsten in principal; I
> mean http://iwantmyopenid.org was meant to do bits of this.  I'd have no
> problem keeping http://openid.net developer focused with clear links to
> http://spreadopenid.org for end users.  In fact, I really would have liked
> to have openid.com or openid.org to do this with.
>
>
>
> If others agree, then I think this makes a lot of sense and we should take
> this into account from both design and content perspectives so that the
> sites share a visual feel and the content is appropriately split between
> them.
>
>
>
> Would you and Carsten be willing to donate the domain spreadopenid.org to
> the Foundation if this were to happen?
>
>
>
> Thanks,
>
> --David
>
>
>
> *From:* marketing-bounces at openid.net [mailto:marketing-bounces at openid.net]
> *On Behalf Of *Thomas Huhn (Solution Media)
> *Sent:* Sunday, July 08, 2007 11:23 AM
> *To:* marketing at openid.net
> *Cc:* Carsten Pötter
> *Subject:* Re: [Marketing] Revamping the Website
>
>
>
> Hi David, hi Simon, hi marketers,
>
> we´re glad you´re coming up with this topic and we absolutely agree with
> both of you. We´re thinking about the same things now for a while but we
> would like to propose a different solution to you - let me explain why:
>
> The number of OpenID users - as well as the number of IdP's and RP's -
> is growing quickly and some people even envisage OpenID becoming the
> standard SSO system rather soon. However many people still don't know
> that they have an OpenID (e.g. AOL users) already and there are also
> people - even tech savvy ones - who want to test OpenID but have
> problems finding an IdP (e.g.
> http://www.bomega.com/2007/06/10/openid-not-for-me and
> http://franticindustries.com/blog/2007/05/15/advice-to-openid-give-me-a-signup-button/
> )
> and eventually give in or even dismiss OpenID.
>
> While the OpenID community is providing a lot of information to developers
> ( openid.net,
> openidenabled.com) end users have not been targeted well enough ( e.g. a
> very comprehensive list of IdP's is hidden in the openid.net wiki).
> Though they are critical to OpenID's success. Nothing is accomplished if
> there are 63 million AOL users who don't know about their OpenID, what
> it is and where they can use it.
>
> We - Thomas Huhn ( http://openiddirectory.com ) and Carsten Pötter (
> http://notsorelevant.com ) -
> think this situation has to change. We would like to provide a non-profit
> site named Spread OpenID ( http://spreadopenid.org ) -
> which will help users finding relevant information about OpenID. This site
> should be solely focused on end users and
> would give us the chance to keep any technical or developer information
> totally separated on openid.net and openidenabled.com.
>
> We talked about a concept for such a site and this is the first proposal
> that we want to come up with:
>
> - making things easy to understand: explaining OpenID (benefits and simple
> step-by-step howto with screenshots)
> - talking about peoples concerns: all known pros and cons/problems
> (phishing, privacy, ...)
> - explaining the buzzwords: SREG, IdP, RP, delegation,...
> - helping with the users decicion: IdP comparison chart containing
>    - list of links
>    - security features
>    - privacy
>    - IdP's by country: mentioning country specific privacy conditions
>    - info about providers (are they trustworthy?)
>    - compatibility (OpenID 1.1, SREG, OpenID 2.0 (whenever that is))
>    - additional features (identity management, reputation building,
> browser integration (just think of providers like claimid, opinity.com,
> sxipper))
>
> Since OpenID is international we would like to provide information in as
> many languages as possible. In a first step all information will be
> English,
> of course (maybe a native speaker could proofread basic articles before
> publishing them); we hope to find people translating basic articles to
> Russian, Chinese, Polish, French, German (we can do that ourselves, I
> guess), Spanish, Portuguese, Italian, Korean, and Japanese. We would
> also like to provide a resource hosting constant press releases for
> journalists
> and bloggers who want to write about OpenID. Those people could be a
> target for press releases by email
> about big news in the community as well.
>
> Other ideas include a
> - Spread OpenID button for implementation on websites (this sounds much
> like Spread Firefox, doesn't it? ;)),
> - user based voting on "we want XYZ to be OpenID enabled", and
> - maybe even establishing a task force which will help RP's implementing
> OpenID.
>
> We are aware that the OpenID Foundation has started a marketing group
> already and that there is a
> European branch as well. We don't want to compete with any of those
> initiatives, but we want to be pro-active on a field we see an urgent need
> for action.
> We would like to know if you share our opinion that a project like Spread
> OpenID will be beneficial to the community.
> And if you think it is, we would like to have your support for using the
> name "Spread OpenID" and the OpenID logo,
> because the spreadopenid.org site will have an "official character" and
> makes no sense without a 100% support from the community.
> To make it clear: We don't want to start a project without that support.
>
> We appreciate any proposals and are looking forward for your feedback.
>
> Carsten & Thomas
>
> _______________________________________________
> marketing mailing list
> marketing at openid.net
> http://openid.net/mailman/listinfo/marketing
>
>

-- 
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