[Marketing] core message platform (CMP) discussion

[Andrew Tomlinson]

Yes, mechanism is probably not the right word. Openid.net uses framework in
its descriptor which is more friendly than protocol, but this is still
specialist terminology.
 
"OpenID is an open, decentralized, free framework for user-centric digital
identity."
 
On a quick search to see how the BBC described OpenID for a semi-technical
audience (maybe people on this list wrote the press releases so it may be
tainted data):
 
http://news.bbc.co.uk/1/hi/technology/6339813.stm - "The Open ID scheme uses
web addresses that people already own to help authenticate their identity. "
http://news.bbc.co.uk/1/hi/technology/6376029.stm - "OpenID is a
decentralised identification system that lets individuals use a single
password for any site that supports it."
 
Scheme seems to me a lot more approachable. I also like the use of the term
"web address" instead of using URI or overloading the term OpenID - makes
things sound a lot less technical.
 
Maybe the main descriptor might benefit from a non-technical version as well
as the current technical one on openid.net. Something like:
 
"OpenID is a simple, safe, free way to use the same password on multiple
websites."
 
Not perfect, but demonstrates the idea. Do people think this loses too much
of the message?
 
Let me know what you think.
 
Andrew

  _____  

From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] On
Behalf Of Hans Granqvist
Sent: 21 August 2007 21:26
To: OpenID marketing
Subject: Re: [Marketing] core message platform (CMP) discussion




What is OpenID?

1.   A decentralized, open source mechanism for single sign-on ... 
2.   An way to eliminate the "I have far too many user names and passwords"
pain
13.  OpenID enables single registration
*    It is more secure than username and password


OpenID is not am authentication mechanism but a protocol, so that 
statement is incorrect.



...
The first section is the main message. Getting that right is the key.   



Exactly. 

-Hans


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