[Marketing] core message platform (CMP) discussion

[Bill Washburn]

In the spirit of crafting the clearest possible core message - aka the "core message platform" - about OpenID that will be seen by the larger OpenID community as accurate, coherent, compelling, covering all the major points, and consistent, I offer these bullet points as a first pass at stimulating the CMP conversation.  

Let's imagine that the core message platform for OpenID will likely consist of one or two major  categories and  2 - 4 supporting or secondary categories.  What should the major and minor categories be called and which bullet points, if any,  fit into which categories?  (Of course, please revise the statements below to make them more succinct, exact, clear, compelling, etc.)

From my perspective, formulating the core message platform is an important way for the OpenID community to develop general agreement that people are talking from a pretty solid and consistent point of view with the least amount of ambiguity possible.  Does that make sense?  If we can do the work to create that kind of CMP, then that will be a clear foundation of linguistic agreement and clarity that will help the marketplace think about, talk about, understand,  and chose wisely regarding the nature and value of adopting OpenID.

Does that make any sense?

cheers,
-bill

p.s. this set of statements is only roughly indicative of the message bullets about OpenID and in no way comprehensive.




What is OpenID and what is it good for?...



1.  A decentralized, open source mechanism
for single sign-on ...

   



2.  An way to eliminate the "I have far too many user names and
passwords" pain

   



3.   A
way to show you own/control/are associated with a URL/URI

   



4.   Your own identifier which other people use to find only you on the web   






5.   A web location where others know that "you are you" 

   



6.  A public, scalable identity protocol everyone can
use for free 


     




7.   OpenID is
not proprietary and is freely available to/for all website operators


 


 


8.   An
elegant and simple identity system for individuals


 


 


9.   OpenID
technology is not owned nor controlled by any company or government agency


 


 


10.  OpenID
is fully open source – no need to worry about any “lock-in” problems later.


 


 


11.  OpenID
is light-weight


 


 


12.  With
OpenID, user credentials are only stored by OpenID providers


 


 


13.  OpenID
enables single registration


 


 


14.OpenID
enables easy registration for posting blog comments


 


 


 




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