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<font class="Apple-style-span" face="Tahoma" size="2">Just noticed Amazon's new shopping site </font><a href="http://www.myhabit.com/" style="font-family: Tahoma; font-size: 10pt; ">http://www.myhabit.com</a><font class="Apple-style-span" face="Tahoma" size="2"> has an interesting use of OpenID in that it directly sends you to Amazon via an OpenID authentication request, asks you to log in with your *normal* Amazon account and sends you back to the store.</font><div style="font-family: Tahoma; font-size: 10pt; "><br></div><div><font class="Apple-style-span" face="Tahoma" size="2">I've not seen many other major companies using OpenID in the wild as directly this - certainly a pleasant surprise.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">/steven</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">http://twitter.com/weblivz</font></div>                                            </body>
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