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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D">Hi Lukas,</span></p>

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color:#1F497D"> </span></p>

<p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D">The OIDF would welcome citations of any websites that are
utilizing OpenID in positive way.  Don Thibeau, the Executive Director, is
working on some upgrades to the website to help communicate the breadth and
depth of deployments and benefits of OpenID.  If you have specific websites,
case studies, blog articles that you’d like to contribute, please do so.  The
more we have from the community, the stronger our story is.</span></p>

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color:#1F497D"> </span></p>

<p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D">Cheers, Brian</span></p>

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color:#1F497D"> </span></p>

<p class="MsoNormal"><b><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D"><a href="http://www.linkedin.com/in/briankkissel">Brian Kissel</a></span></b><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;color:#1F497D">, <i>CEO</i>, <a href="http://bit.ly/cKKudR"><span style="color:#144FAE">Janrain, Inc.</span></a></span></p>


<p class="MsoNormal"><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;color:#1F497D">e:
<a href="mailto:katie@janrain.com"><span style="color:#144FAE">bkissel@janrain.com</span></a>
 |  w: 503-488-6754 x45  |  m: 503-342-2668  |
 f: 503-296-5502</span></p>

<p class="MsoNormal"><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;color:#1F497D">Follow
Us:  <a href="http://bit.ly/9CGHdf"><span style="color:#144FAE">Facebook</span></a>  |
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 <a href="http://bit.ly/cv3WGH"><span style="color:#144FAE">Blog</span></a></span></p>

<p class="MsoNormal"><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;color:#1F497D">----------------------------------------------------------------------------------------------------------------------------</span></p>


<p class="MsoNormal"><i><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D">Improve online ROI, engage your users, and build your brand with
Janrain. </span></i><b><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D"><a href="http://bit.ly/99jJ1w"><i><span style="color:#144FAE">Watch
the Video</span></i></a></span></b><i><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D">.</span></i><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
color:#1F497D"></span></p>

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color:#1F497D"> </span></p>

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color:#1F497D"> </span></p>

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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;">From:</span></b><span style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;"> Lukas Rosenstock
[mailto:<a href="mailto:lr@lukasrosenstock.net">lr@lukasrosenstock.net</a>] <br>
<b>Sent:</b> Tuesday, September 21, 2010 1:52 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> Melvin Carvalho; <a href="mailto:nathan@webr3.org">nathan@webr3.org</a>; <a href="mailto:openid-general@lists.openid.net">openid-general@lists.openid.net</a><br>
<b>Subject:</b> Re: [OpenID] Seven sites you didn&#39;t know were using OpenID</span></p>

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<p class="MsoNormal">Brian,</p>

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<p class="MsoNormal">thanks for sharing your insight! I think we all can
understand the business decisions of these companies.</p>

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<p class="MsoNormal">There&#39;s only one concern that I have and that is about the
OIDF (<a href="http://openid.net">openid.net</a>) promoting such sites as great
examples of OpenID adoption. As for my belief what OpenID stands for they
aren&#39;t, they&#39;re *just* great examples of delegated signon adoption (and Janrain
Engage adoption).</p>

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<p class="MsoNormal">2010/9/21 Brian Kissel &lt;<a href="mailto:bkissel@janrain.com">bkissel@janrain.com</a>&gt;</p>

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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:.5in"><br>
The vision is still there, but the market realities of what it takes to get
adoption are driving things.  When we met with 15 or so media companies in
NYC for the Content Provider Advisory Committee almost two years ago, they told
us point blank that the type in box wasn’t going to work for them.  They
wanted a button and brands that consumers were comfortable with.  They
wanted data from the OPs – name, email address, zip code, age, gender,
etc.  Google, Yahoo, AOL, MySpace, Flickr, Blogger, etc. were the brands
and services that mattered most at the time. Now Facebook, Twitter, LinkedIn,
and Microsoft LiveID are also important to many RPs.  PayPal, Telcos,
ISPs, banks, cable operators, etc. may also enter the market.  If smaller
OPs want to have a place in the market, they need to earn it, just like a new
airline or phone company would.  There will be RPs who value and benefit
from accepting thousands of individual OPs, but it may not be the major
websites, at least initially.</p>

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