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<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>How on
earth do we come to believe that concepts like "paying for an identity" even
have any meaning in the large scale consumer space (not the identerati or
general geek space) - in fact I assert that most consumers don't even recognize
an "identity" in the sense that we describe it.</FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>We run
the risk of spending too much time trying to educate consumers about "Identity"
(so we can convince them they should go choose a provider) rather than
just using it to solve their immediate problems (although they probably still
wont pay for it). In this sense, the current facebook usage model is perfectly
appropriate. Just because we love the concept of OpenID is not reason it needs
to be promoted as a first level concept in the UX - the more we can hide here
the more likely we are to succeed.</FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>Peter
is right - other than a small demographic, consumers will not pay for security -
having worked with identity and security for 15 years I have lots of painfully
acquired proof points that support this.</FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009></SPAN><SPAN class=822351416-26082009><FONT
color=#0000ff size=2 face=Arial>Asking consumers to pay for "identities" makes
no sense. There are valid revenue models here, but you must step back from just
an authentication or consumer focus and think about a broader ecosystem to see
it. </FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>The
challenge we are facing right now is bootstrapping the ecosystem. I talked about
this in my "Steady State of the Identity Universe" theorem. Most of the value
propositions we expect to accrue to consumers or relying parties only
really work when you have very large scale of both consumers and relying parties
- we are not even close to that yet. </FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial>Startups will find it nearly impossible to be successful IDPs - they
can not get enough funding to cover the ramp in consumer acquisition obtain
sufficient scale to be sufficient to monetize their identity assets. If you only
cover half of one percent of the consumers that might possibly come to a relying
party site, you have a hard time arguing for you value. This is at a least a 3
beer discussion about establishing value props and trust with consumers
- but name a bar and I will regale you on that topic.</FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>The
advent of the Open Government program utilizing consumer identities MAY help
change the game - but it is way too early to tell yet. At the very least it has
woken the community up to the harder concepts such as assurance levels. How we
as IDPs protect consumers in this context has barely had any
discussion... </FONT></SPAN></DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2
face=Arial></FONT></SPAN> </DIV>
<DIV><SPAN class=822351416-26082009><FONT color=#0000ff size=2 face=Arial>I
think Ben is correct. The value of the identities that we espouse is determined
in significant part by the value of the transaction that a consumer can engage
in.</FONT></SPAN><SPAN lang=en-us><FONT size=2 face=Arial><!-- Converted from text/rtf format --></DIV>
<P><SPAN lang=en-us><FONT size=2 face=Arial>--Andrew</FONT></SPAN> </P>
<P><SPAN lang=en-us><FONT size=2 face=Arial>Andrew Nash</FONT></SPAN> <BR><SPAN
lang=en-us><FONT size=2 face=Arial>Snr Director of Identity
Services</FONT></SPAN> <BR><SPAN lang=en-us><FONT size=2
face=Arial>PayPal</FONT></SPAN> <BR><SPAN lang=en-us><FONT size=2 face=Arial>P
408 967 4682</FONT></SPAN> <BR><SPAN lang=en-us><FONT size=2 face=Arial>M 408
406 7459 </FONT></SPAN></P></FONT></SPAN>
<DIV><FONT color=#0000ff size=2 face=Arial></FONT> </DIV><BR>
<DIV dir=ltr lang=en-us class=OutlookMessageHeader align=left>
<HR tabIndex=-1>
<FONT size=2 face=Tahoma><B>From:</B> openid-general-bounces@lists.openid.net
[mailto:openid-general-bounces@lists.openid.net] <B>On Behalf Of </B>Eddy Nigg
(StartCom Ltd.)<BR><B>Sent:</B> Wednesday, August 26, 2009 3:18 AM<BR><B>Cc:</B>
openid-general@lists.openid.net<BR><B>Subject:</B> Re: [OpenID] FreeYourID
shutting down<BR></FONT><BR></DIV>
<DIV></DIV><BR>On 08/26/2009 01:14 PM, Ben Laurie:<BR>
<BLOCKQUOTE cite=mid:1b587cab0908260314t78640258he18a8e07120169ab@mail.gmail.com
type="cite"><PRE wrap="">I have to ask the obvious question: why would anyone want to pay for
an identity that we are repeatedly told should not be used for
anything of value?
</PRE></BLOCKQUOTE><BR>Fantastic! That's a good one! :-)<BR><BR>
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<TD>Eddy Nigg, <A href="http://www.startcom.org">StartCom Ltd.</A></TD></TR>
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