I think the process in Japan deserves better study by itself, but here are some of the points that we kept in mind. <br><br>1) We (drivers of OIDF-J collectively) made sure that we capitalize on the big bang the OIDF announcement and Yahoo! support of OpenID created: we continually fed the press etc. with news (every month!) so that the interest did not die out. Instead, it created snowball effect. <br>
<br>2) It is in a sense part of 1) but to make the steam going, we made sure that we achieve a balanced interest in all the sectores including government by visiting them and educating them, have the key players in each industry supports us. <br>
<br>3) To do 2), we had to show the value, so we have created business use cases, and made sure things get usecase driven. CX was one such case, and the sample implementation at JAL generated a lot of interest across the industries. We have shown them that with a bit of tweak, it can grow into HIGHER SECURITY protocol that can carry higher value transactions, and that it generates real money. <br>
<br>4) To remoeve the uncertainty from the technology buyer's perspective, we have promoted the notion of "Harmonization", that in the end, it would not matter whether you start from OpenID or SAML, that they should start implementing NOW with whichever the more suitable technology for his usecase. <br>
<br>So, in essence, we have been doing all the above in parallel, and that created <span class="wordlink"></span><span class="wordlink">a</span> <span class="wordlink">virtuous</span> <span class="wordlink">cycle. e.g., the cycle reates a new good news that press will like, and that leads the implementers to implement, and that leads to another news ... etc. Even today, a very interesting news (at least to me) has come in, which I expect that it will create another round of press coverage later. <br>
<br></span><font style="color: rgb(0, 0, 0);" color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">Now, to Drummond's question, "</span></font><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"><span style="color: rgb(0, 0, 0);">particular factors about the Japanese market". </span><br style="color: rgb(0, 0, 0);">
<br style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Well, certainly, the founders of OIDF-J were pretty well connected to various sector. For example, Seki-san of SixApart was very well connected to the press and Web2.0 type companies, NRI is very well connected to the financial, retail, telcos, and government, and Verisign obivously to the security guys. However, the participation of other people from the other bodies were equally important. IdCon is a group of hackers who is interested in Identity, and we helped each other, and that does help the implementations move forward. Liberty Alliance was very helpful in organizing a big conference and tell about "Harmonization" to enterprises and governments. Certificate Authority people (not only Verisign but bunch of them including JPKI people) helped us by financing our conference etc. JAL let us implement the live system. etc. etc... There are much more than I could quote here. It is this "united front" that made this possible in Japan, I think. <br>
<br>Does this answer your question, Chris? I was not so sure about what you meant by "advocacy lead", so... If I am missing the sweet spot, I will try again so please let me know more about what you have in mind. <br>
<br>Cheers, <br><br>=nat<br></span></span></font><span class="wordlink"><br><br></span><div class="gmail_quote">On Thu, Jan 1, 2009 at 12:16 PM, Nat Sakimura <span dir="ltr"><<a href="mailto:sakimura@gmail.com">sakimura@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">Right. We have to do it. <div><br></div><div>I will try to write something up once my new year holiday ends... too much family obligations right now ;-)</div>
<div><br></div><div><font color="#888888">=nat</font><div><div></div><div class="Wj3C7c"><br><br><div class="gmail_quote">On Tue, Dec 30, 2008 at 11:54 AM, Drummond Reed <span dir="ltr"><<a href="mailto:drummond.reed@cordance.net" target="_blank">drummond.reed@cordance.net</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div link="blue" vlink="blue" lang="EN-US">
<div>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">Congrats on this news, Nat. It's
clear OpenID Japan is being highly successful in getting good buzz for OpenID in
the Japanese market.</span></font></p>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"> </span></font></p>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">In addition to Chris' questions, are
there particular factors about the Japanese market that you think are involved?
What would be required for this to catch on elsewhere?</span></font></p>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"> </span></font></p>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">=Drummond </span></font></p>
<p><font color="navy" size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"> </span></font></p>
<div style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color blue; border-width: medium medium medium 1.5pt; padding: 0pt 0pt 0pt 4pt;">
<div>
<div style="text-align: center;" align="center"><font size="3" face="Times New Roman"><span style="font-size: 12pt;">
<hr align="center" size="2" width="100%">
</span></font></div>
<p><b><font size="2" face="Tahoma"><span style="font-size: 10pt; font-family: Tahoma; font-weight: bold;">From:</span></font></b><font size="2" face="Tahoma"><span style="font-size: 10pt; font-family: Tahoma;">
<a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a> [mailto:<a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a>] <b><span style="font-weight: bold;">On Behalf Of </span></b>Chris Messina<br>
<b><span style="font-weight: bold;">Sent:</span></b> Sunday, December 28, 2008
9:06 PM<br>
<b><span style="font-weight: bold;">To:</span></b> Nat Sakimura;
<a href="mailto:david@sixapart.com" target="_blank">david@sixapart.com</a><br>
<b><span style="font-weight: bold;">Cc:</span></b> OpenID List<br>
<b><span style="font-weight: bold;">Subject:</span></b> Re:
[OpenID]"OpenID" selected as the 3rd runner up in the 2008 IT Buzz
Words in Japan.</span></font></p>
</div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">I'm wondering how we could repeat this success in the US and
elsewhere. </span></font></p>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
</div>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">Nat, can you point to any specific outreach/advocacy that lead to this?</span></font></p>
</div>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
</div>
<div>
<p style="margin-bottom: 12pt;"><font size="3" face="Times New Roman"><span style="font-size: 12pt;">Chris</span></font></p>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">On Sun, Dec 28, 2008 at 6:41 PM, David Recordon <<a href="mailto:drecordon@sixapart.com" target="_blank">drecordon@sixapart.com</a>> wrote:</span></font></p>
<div style="">
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">This is great news! It's really amazing to see how OpenID
continues to take off in Japan.</span></font></p>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
</div>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">--David</span></font></p>
</div>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
<div><div>
<div>
<div>
<div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">On Dec 27, 2008, at 7:51 PM, Nat Sakimura wrote:</span></font></p>
</div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
</div>
</div>
</div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" type="cite"><div>
<div>
<div>
<h3 style="margin: 0pt 0pt 0.0001pt; background-color: inherit;"><b><font color="black" size="1" face="Verdana"><span style="font-size: 6pt; font-family: Verdana; color: black; font-weight: normal;">On Dec. 22, Tokyo IT Newspaper published this
year's buzz word ranking. (<a href="http://itnp.net/category_betsu/24/2167/" target="_blank">http://itnp.net/category_betsu/24/2167/</a>)</span></font></b><font color="#666666" size="1" face="Verdana"><span style="font-size: 8pt; font-family: Verdana; color: rgb(102, 102, 102);"></span></font></h3>
<div>
<p><font color="black" size="3" face="Verdana"><span style="font-size: 12pt; font-family: Verdana; color: black;">The ranking is done in Sumo Ranking style and
they are Ranked as "Yokozuna (Grand Champion)", "Ozeki
(Champion, 2nd highest rank)", "Sekiwake (Junior Champion, 3rd
highest rank)" etc.</span></font><font color="#666666" face="Verdana"><span style="font-family: Verdana; color: rgb(102, 102, 102);"></span></font></p>
<p><font color="black" size="3" face="Verdana"><span style="font-size: 12pt; font-family: Verdana; color: black;">This year, Yokozuna was iPhone, which was no
surprise since it was the first year in Japan. Ozeki was Google Street View,
which is no surprise either.</span></font><font color="#666666" face="Verdana"><span style="font-family: Verdana; color: rgb(102, 102, 102);"></span></font></p>
<p><font color="black" size="3" face="Verdana"><span style="font-size: 12pt; font-family: Verdana; color: black;">What surprised me though was the 3rd highest
rank, Sekiwake, which turned out to be OpenID. It ranked higher than NetBooks
(eePCs etc.) or Google Chrome, etc.</span></font><font color="#666666" face="Verdana"><span style="font-family: Verdana; color: rgb(102, 102, 102);"></span></font></p>
<p><font color="black" size="3" face="Verdana"><span style="font-size: 12pt; font-family: Verdana; color: black;">Anyhow, it is good to hear something that is
assuring of our marketing activity.</span></font><font color="#666666" face="Verdana"><span style="font-family: Verdana; color: rgb(102, 102, 102);"></span></font></p>
<p><font color="black" size="3" face="Verdana"><span style="font-size: 12pt; font-family: Verdana; color: black;">For more details, see </span></font><font color="black" size="1" face="Verdana"><span style="font-size: 6.5pt; font-family: Verdana; color: black;"><a href="http://www.sakimura.org/en/modules/wordpress/index.php?p=68" target="_blank">http://www.sakimura.org/en/modules/wordpress/index.php?p=68</a></span></font><font color="#666666" face="Verdana"><span style="font-family: Verdana; color: rgb(102, 102, 102);"></span></font></p>
</div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"><br>
-- <br>
Nat Sakimura (=nat)<br>
<a href="http://www.sakimura.org/en/" target="_blank">http://www.sakimura.org/en/</a></span></font></p>
</div>
</div>
</div><p><font size="3" face="Times New Roman"><span style="font-size: 12pt;">_______________________________________________<br>
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</blockquote>
</div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font></p>
</div>
</div>
<p style="margin-bottom: 12pt;"><font size="3" face="Times New Roman"><span style="font-size: 12pt;"><br>
_______________________________________________<br>
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</div>
<p><font size="3" face="Times New Roman"><span style="font-size: 12pt;"><br><font color="#888888">
<br clear="all">
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Web Advocate-at-Large<br>
<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private</font></span></font></p>
</div>
</div>
</div>
</div>
</blockquote></div><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/" target="_blank">http://www.sakimura.org/en/</a><br>
</div></div></div>
</blockquote></div><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/">http://www.sakimura.org/en/</a><br>