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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks Chris, this is great. I do hope others will join the
marketing mailing list and share on the wiki to help us create the 2009
marketing plan.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cheers,</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><br>
Brian<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>==============<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Brian Kissel<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cell: 503.866.4424<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Fax: 503.296.5502<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Chris Messina
[mailto:chris.messina@gmail.com] <br>
<b>Sent:</b> Monday, December 15, 2008 11:16 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> OpenID List; board@openid.net; Zac Bjelogrlic<br>
<b>Subject:</b> Re: Status of the Customer Research Committee (Was: Re:
[OpenID] Several Questions for the Current & Future Board)<o:p></o:p></span></p>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Thanks Brian. This is a great start!<o:p></o:p></p>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>I've recorded these on the wiki for now:<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal><a href="https://openid.pbwiki.com/Marketing">https://openid.pbwiki.com/Marketing</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Would definitely be great to start thinking about planning
specific agenda/action items and tasks to take these on in 2009!<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'>Chris<o:p></o:p></p>
<div>
<p class=MsoNormal>On Mon, Dec 15, 2008 at 8:29 PM, Brian Kissel <<a
href="mailto:bkissel@janrain.com">bkissel@janrain.com</a>> wrote:<o:p></o:p></p>
<div>
<div>
<p><span style='font-size:11.0pt;color:#1F497D'>Agreed we need to get more
systematic about this. It's one of the things we want to pursue across
all the committees in 2009. Off the top of my head, here are a few things
that I have heard requested. If there are volunteers to take them on,
that would be great:</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>An update to Joseph Smarr's
tutorial on how to deploy OpenID on your website using the open source
libraries</span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>ROI analysis for various
use cases of OpenID – what are revenue enhancement or costs reduction impacts
of OpenID, how much will it cost to deploy, and consequently what is the return
on investment (ROI) for deploying OpenID on my site</span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>Specific case studies on
the benefits of OpenID – site X saw registrations go up by 15%, site Y saw
forgotten password costs go down by 10%, site Z gathered additional customer
account registration data by consuming SREG data, etc. </span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>Volunteers to create more
content for the OIDF website for prospective RPs – this would also involve interviewing
RPs to find out what content they'd like to see on the OIDF website</span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>An overview of SREG and AX
and how to use them for RPs</span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>Best practices for RP
deployment – this goes beyond the "how to" in the first bullet, to
discuss things like UX, linking OpenIDs to existing accounts, managing
disparate data from multiple sources, etc.</span><o:p></o:p></p>
<p style='text-indent:-.25in'><span style='font-size:11.0pt;font-family:Symbol;
color:#1F497D'>·</span><span style='font-size:7.0pt;color:#1F497D'>
</span><span style='font-size:11.0pt;color:#1F497D'>Benchmarking the websites
of other SIGs and foundations to see </span><o:p></o:p></p>
<p style='margin-left:1.0in;text-indent:-.25in'><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'>o</span><span style='font-size:7.0pt;
color:#1F497D'> </span><span style='font-size:11.0pt;color:#1F497D'>what
website capabilities they offer that OIDF should, how we could improve navigation,
organization, search, etc. on our site</span><o:p></o:p></p>
<p style='margin-left:1.0in;text-indent:-.25in'><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'>o</span><span style='font-size:7.0pt;
color:#1F497D'> </span><span style='font-size:11.0pt;color:#1F497D'>what
programs they offer for members that we might consider for our members</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'>I'm sure others on the list
have suggestions on things that the OIDF could/should be doing to help drive
adoption and usage from a marketing perspective, so I'd suggest those people
who are interested should subscribe to the marketing mailing list and we can
start developing our plans for 2009.</span><o:p></o:p></p>
<div>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'>Cheers,</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'><br>
Brian</span><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>==============</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Brian Kissel</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Cell: 503.866.4424</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Fax: 503.296.5502</span></b><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
</div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p><b><span style='font-size:10.0pt'>From:</span></b><span style='font-size:
10.0pt'> Chris Messina [mailto:<a href="mailto:chris.messina@gmail.com"
target="_blank">chris.messina@gmail.com</a>] <br>
<b>Sent:</b> Monday, December 15, 2008 7:57 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> OpenID List; <a href="mailto:board@openid.net" target="_blank">board@openid.net</a>;
Zac Bjelogrlic<br>
<b>Subject:</b> Re: Status of the Customer Research Committee (Was: Re:
[OpenID] Several Questions for the Current & Future Board)</span><o:p></o:p></p>
</div>
<div>
<div>
<p> <o:p></o:p></p>
<p>Thanks Brian.<o:p></o:p></p>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>Is there a list of ongoing marketing activities and a list of goals,
objectives or measurements we're using to gauge our progress?<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>I found the mailing list, but it looks dead: <o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p><a href="http://openid.net/pipermail/marketing/" target="_blank">http://openid.net/pipermail/marketing/</a><o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>Jsut as with the CRC, I'd love to see a list of what's going on with this
committee on the wiki. I'm happy to transcribe what information is available so
that we can get ourselves sorted and our priorities assigned.<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>I feel like there's been lots of chatter on the OpenID mailing lists lately
but not enough meaty opportunities to get people involved in owning a piece of
the pie.<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>If we can start bite-chunking the work and assigning it to some of the more
active posters on the OpenID lists, I think, given the free time some of us
seem to have available, we might be able to make incredible progress (think:
we're leveraging the opportunity provided by Cory Doctorow's cognitive
surplus!).<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p style='margin-bottom:12.0pt'>Chris<o:p></o:p></p>
<div>
<p>On Mon, Dec 15, 2008 at 7:42 PM, Brian Kissel <<a
href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>>
wrote:<o:p></o:p></p>
<div>
<div>
<p><span style='font-size:11.0pt;color:#1F497D'>I believe we've spent $10K with
Market Focus so far (Johannes?) and BBC sponsored the meals and facilities at
the NYC meeting (many thanks to Zac Bjelogrlic and the BBC team for their
leadership and generosity). One key next step was the UX Summit sponsored
by Yahoo. There have been separate related initiatives by many of the OPs
focused user profile data management. Some preliminary discussions have
happened around business and legal frameworks, but don't know that there is
much to share on that yet. I'd imagine next steps will be determined by
the Customer Research and Marketing Committees in the context of next year's
operating plan and budget.</span><o:p></o:p></p>
<div>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'>Cheers,</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'><br>
Brian</span><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>==============</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Brian Kissel</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Cell: 503.866.4424</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Fax: 503.296.5502</span></b><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
</div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p><b><span style='font-size:10.0pt'>From:</span></b><span style='font-size:
10.0pt'> Chris Messina [mailto:<a href="mailto:chris.messina@gmail.com"
target="_blank">chris.messina@gmail.com</a>] <br>
<b>Sent:</b> Monday, December 15, 2008 6:17 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> OpenID List; <a href="mailto:board@openid.net" target="_blank">board@openid.net</a><br>
<b>Subject:</b> Status of the Customer Research Committee (Was: Re: [OpenID]
Several Questions for the Current & Future Board)</span><o:p></o:p></p>
</div>
<div>
<div>
<p> <o:p></o:p></p>
<p>Ok, thanks for that.<o:p></o:p></p>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>Do we have any additional documentation or reports?<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>I'll transcribe elements of that presentation to the wiki in the meanwhile.<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>It'd be good to know if this work is ongoing, and if so, how to get involved
or what outcomes are expected as well as how much was spent on the deliverables
we've currently received.<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p style='margin-bottom:12.0pt'>Chris<o:p></o:p></p>
<div>
<p>On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <<a
href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>>
wrote:<o:p></o:p></p>
<div>
<div>
<p><span style='font-size:11.0pt;color:#1F497D'>Yes, one public summary from
IIW in Mt. View: <a
href="http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation"
target="_blank">http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation</a>
This is just a summary from a more detailed report that Johannes
initiated with an outside market research firm named Market Focus. Market
Focus attended the Content Provider Advisory Committee meeting, then did a
series of one-on-one interviews with several of the participants as well as
other RPs, prospective RPs, and OPs. </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'>Cheers,</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:navy'><br>
Brian</span><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>==============</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Brian Kissel</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Cell: 503.866.4424</span></b><o:p></o:p></p>
<p><b><span style='font-size:11.0pt;color:navy'>Fax: 503.296.5502</span></b><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p><b><span style='font-size:10.0pt'>From:</span></b><span style='font-size:
10.0pt'> <a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a>
[mailto:<a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a>]
<b>On Behalf Of </b>Chris Messina<br>
<b>Sent:</b> Monday, December 15, 2008 5:48 PM<br>
<b>To:</b> Johannes Ernst<br>
<b>Cc:</b> OpenID List</span><o:p></o:p></p>
<div>
<p><span style='font-size:10.0pt'><br>
<b>Subject:</b> Re: [OpenID] Several Questions for the Current & Future
Board</span><o:p></o:p></p>
</div>
</div>
<p> <o:p></o:p></p>
<div>
<p>On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <jernst+<a
href="http://openid.net" target="_blank">openid.net</a>@<a
href="http://netmesh.us" target="_blank">netmesh.us</a>> wrote:<o:p></o:p></p>
<div>
<div>
<p><br>
Re the CRC work: I personally got on the phone with every board member that I could
get a hold of in the week before I asked for funding the external consultant --
you will recall that you and I talked about it, too, on the phone, prior to the
board meeting. So I'm at loss to understand what you mean by not having been
consulted.<o:p></o:p></p>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>This is a separate topic, but I searched around for the results of the CRC
committee and all I came up with was this page (ported from the original wiki):<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p><a href="https://openid.pbwiki.com/Customer-Research-Committee"
target="_blank">https://openid.pbwiki.com/Customer-Research-Committee</a><o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>Are the results of this study available?<o:p></o:p></p>
</div>
<div>
<p> <o:p></o:p></p>
</div>
<div>
<p>Chris <o:p></o:p></p>
</div>
</div>
</div>
</div>
<div>
<div>
<p><br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a
href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a
href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private<o:p></o:p></p>
<p> <o:p></o:p></p>
</div>
</div>
<p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3694 (20081215) __________<o:p></o:p></p>
<p> <o:p></o:p></p>
<p>The message was checked by ESET NOD32 Antivirus.<o:p></o:p></p>
<p> <o:p></o:p></p>
<p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a><o:p></o:p></p>
</div>
<p><br>
<br>
__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3694 (20081215) __________<br>
<br>
The message was checked by ESET NOD32 Antivirus.<br>
<br>
<a href="http://www.eset.com" target="_blank">http://www.eset.com</a><o:p></o:p></p>
</div>
<p style='margin-bottom:12.0pt'><br>
_______________________________________________<br>
general mailing list<br>
<a href="mailto:general@openid.net" target="_blank">general@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/general" target="_blank">http://openid.net/mailman/listinfo/general</a><o:p></o:p></p>
</div>
<p><br>
<br clear=all>
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a
href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a
href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private<o:p></o:p></p>
</div>
<p> <o:p></o:p></p>
<p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3694 (20081215) __________<o:p></o:p></p>
<p> <o:p></o:p></p>
<p>The message was checked by ESET NOD32 Antivirus.<o:p></o:p></p>
<p> <o:p></o:p></p>
<p><a href="http://www.eset.com" target="_blank">http://www.eset.com</a><o:p></o:p></p>
</div>
</div>
</div>
</div>
</div>
<p><br>
<br clear=all>
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a
href="http://diso-project.org" target="_blank">diso-project.org</a><br>
<a href="http://citizenagency.com" target="_blank">citizenagency.com</a> # <a
href="http://vidoop.com" target="_blank">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private<o:p></o:p></p>
</div>
</div>
</div>
</div>
</div>
</div>
<p class=MsoNormal><br>
<br clear=all>
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com">factoryjoe.com</a> # <a
href="http://diso-project.org">diso-project.org</a><br>
<a href="http://citizenagency.com">citizenagency.com</a> # <a
href="http://vidoop.com">vidoop.com</a><br>
This email is: [ ] bloggable [X] ask first [ ]
private<o:p></o:p></p>
</div>
</div>
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