Thanks Brian. This is a great start!<div><br></div><div>I've recorded these on the wiki for now:</div><div><br></div><div><a href="https://openid.pbwiki.com/Marketing">https://openid.pbwiki.com/Marketing</a></div><div>
<br></div><div>Would definitely be great to start thinking about planning specific agenda/action items and tasks to take these on in 2009!</div><div><br></div><div>Chris<br><br><div class="gmail_quote">On Mon, Dec 15, 2008 at 8:29 PM, Brian Kissel <span dir="ltr"><<a href="mailto:bkissel@janrain.com">bkissel@janrain.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
<div lang="EN-US" link="blue" vlink="purple">
<div>
<p><span style="font-size:11.0pt;color:#1F497D">Agreed we need to get more systematic about this. It's
one of the things we want to pursue across all the committees in 2009. Off
the top of my head, here are a few things that I have heard requested. If
there are volunteers to take them on, that would be great:</span></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">An update to Joseph Smarr's tutorial on how to deploy
OpenID on your website using the open source libraries</span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">ROI analysis for various use cases of OpenID – what are revenue
enhancement or costs reduction impacts of OpenID, how much will it cost to
deploy, and consequently what is the return on investment (ROI) for deploying
OpenID on my site</span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">Specific case studies on the benefits of OpenID – site X
saw registrations go up by 15%, site Y saw forgotten password costs go down by
10%, site Z gathered additional customer account registration data by consuming
SREG data, etc. </span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">Volunteers to create more content for the OIDF website for
prospective RPs – this would also involve interviewing RPs to find out
what content they'd like to see on the OIDF website</span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">An overview of SREG and AX and how to use them for RPs</span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">Best practices for RP deployment – this goes beyond the "how
to" in the first bullet, to discuss things like UX, linking OpenIDs to
existing accounts, managing disparate data from multiple sources, etc.</span></p>
<p style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span>·<span style="font:7.0pt "Times New Roman"">
</span></span></span><span style="font-size:11.0pt;color:#1F497D">Benchmarking the websites of other SIGs and foundations to see </span></p>
<p style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Courier New";color:#1F497D"><span>o<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:11.0pt;color:#1F497D">what website
capabilities they offer that OIDF should, how we could improve navigation,
organization, search, etc. on our site</span></p>
<p style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Courier New";color:#1F497D"><span>o<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:11.0pt;color:#1F497D">what
programs they offer for members that we might consider for our members</span></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p><span style="font-size:11.0pt;color:#1F497D">I'm sure others on the list have suggestions on things
that the OIDF could/should be doing to help drive adoption and usage from a
marketing perspective, so I'd suggest those people who are interested should
subscribe to the marketing mailing list and we can start developing our plans
for 2009.</span></p><div class="Ih2E3d">
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p><span style="font-size:11.0pt;color:navy">Cheers,</span><span style="font-size:11.0pt;color:navy"></span></p>
<p><span style="font-size:11.0pt;color:navy"><br>
Brian</span></p>
<p><b><span style="font-size:11.0pt;color:navy">==============</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Brian Kissel</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Fax: 503.296.5502</span></b></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
</div><div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p><b><span style="font-size:10.0pt">From:</span></b><span style="font-size:10.0pt"> Chris Messina
[mailto:<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>] <br>
<b>Sent:</b> Monday, December 15, 2008 7:57 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> OpenID List; <a href="mailto:board@openid.net" target="_blank">board@openid.net</a>; Zac Bjelogrlic<br>
<b>Subject:</b> Re: Status of the Customer Research Committee (Was: Re:
[OpenID] Several Questions for the Current & Future Board)</span></p>
</div><div><div></div><div class="Wj3C7c">
<p> </p>
<p>Thanks Brian.</p>
<div>
<p> </p>
</div>
<div>
<p>Is there a list of ongoing marketing activities and a list
of goals, objectives or measurements we're using to gauge our progress?</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>I found the mailing list, but it looks dead: </p>
</div>
<div>
<p> </p>
</div>
<div>
<p><a href="http://openid.net/pipermail/marketing/" target="_blank">http://openid.net/pipermail/marketing/</a></p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Jsut as with the CRC, I'd love to see a list of what's going
on with this committee on the wiki. I'm happy to transcribe what information is
available so that we can get ourselves sorted and our priorities assigned.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>I feel like there's been lots of chatter on the OpenID
mailing lists lately but not enough meaty opportunities to get people involved
in owning a piece of the pie.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>If we can start bite-chunking the work and assigning it to
some of the more active posters on the OpenID lists, I think, given the free
time some of us seem to have available, we might be able to make incredible
progress (think: we're leveraging the opportunity provided by Cory Doctorow's
cognitive surplus!).</p>
</div>
<div>
<p> </p>
</div>
<div>
<p style="margin-bottom:12.0pt">Chris</p>
<div>
<p>On Mon, Dec 15, 2008 at 7:42 PM, Brian Kissel <<a href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>> wrote:</p>
<div>
<div>
<p><span style="font-size:11.0pt;color:#1F497D">I believe we've spent $10K with
Market Focus so far (Johannes?) and BBC sponsored the meals and facilities at
the NYC meeting (many thanks to Zac Bjelogrlic and the BBC team for their
leadership and generosity). One key next step was the UX Summit sponsored
by Yahoo. There have been separate related initiatives by many of the OPs
focused user profile data management. Some preliminary discussions have happened
around business and legal frameworks, but don't know that there is much to
share on that yet. I'd imagine next steps will be determined by the
Customer Research and Marketing Committees in the context of next year's
operating plan and budget.</span></p>
<div>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p><span style="font-size:11.0pt;color:navy">Cheers,</span></p>
<p><span style="font-size:11.0pt;color:navy"><br>
Brian</span></p>
<p><b><span style="font-size:11.0pt;color:navy">==============</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Brian Kissel</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Fax: 503.296.5502</span></b></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
</div>
<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p><b><span style="font-size:10.0pt">From:</span></b><span style="font-size:10.0pt"> Chris Messina [mailto:<a href="mailto:chris.messina@gmail.com" target="_blank">chris.messina@gmail.com</a>] <br>
<b>Sent:</b> Monday, December 15, 2008 6:17 PM<br>
<b>To:</b> Brian Kissel<br>
<b>Cc:</b> OpenID List; <a href="mailto:board@openid.net" target="_blank">board@openid.net</a><br>
<b>Subject:</b> Status of the Customer Research Committee (Was: Re: [OpenID]
Several Questions for the Current & Future Board)</span></p>
</div>
<div>
<div>
<p> </p>
<p>Ok, thanks for that.</p>
<div>
<p> </p>
</div>
<div>
<p>Do we have any additional documentation or reports?</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>I'll transcribe elements of that presentation to the wiki in the meanwhile.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>It'd be good to know if this work is ongoing, and if so, how to get involved
or what outcomes are expected as well as how much was spent on the deliverables
we've currently received.</p>
</div>
<div>
<p> </p>
</div>
<div>
<p style="margin-bottom:12.0pt">Chris</p>
<div>
<p>On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <<a href="mailto:bkissel@janrain.com" target="_blank">bkissel@janrain.com</a>>
wrote:</p>
<div>
<div>
<p><span style="font-size:11.0pt;color:#1F497D">Yes, one public summary from
IIW in Mt. View: <a href="http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation" target="_blank">http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation</a>
This is just a summary from a more detailed report that Johannes
initiated with an outside market research firm named Market Focus. Market
Focus attended the Content Provider Advisory Committee meeting, then did a
series of one-on-one interviews with several of the participants as well as
other RPs, prospective RPs, and OPs. </span></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<p><span style="font-size:11.0pt;color:navy">Cheers,</span></p>
<p><span style="font-size:11.0pt;color:navy"><br>
Brian</span></p>
<p><b><span style="font-size:11.0pt;color:navy">==============</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Brian Kissel</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Cell: 503.866.4424</span></b></p>
<p><b><span style="font-size:11.0pt;color:navy">Fax: 503.296.5502</span></b></p>
<p><span style="font-size:11.0pt;color:#1F497D"> </span></p>
<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p><b><span style="font-size:10.0pt">From:</span></b><span style="font-size:10.0pt"> <a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a>
[mailto:<a href="mailto:general-bounces@openid.net" target="_blank">general-bounces@openid.net</a>]
<b>On Behalf Of </b>Chris Messina<br>
<b>Sent:</b> Monday, December 15, 2008 5:48 PM<br>
<b>To:</b> Johannes Ernst<br>
<b>Cc:</b> OpenID List</span></p>
<div>
<p><span style="font-size:10.0pt"><br>
<b>Subject:</b> Re: [OpenID] Several Questions for the Current & Future
Board</span></p>
</div>
</div>
<p> </p>
<div>
<p>On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <jernst+<a href="http://openid.net" target="_blank">openid.net</a>@<a href="http://netmesh.us" target="_blank">netmesh.us</a>> wrote:</p>
<div>
<div>
<p><br>
Re the CRC work: I personally got on the phone with every board member that I
could get a hold of in the week before I asked for funding the external
consultant -- you will recall that you and I talked about it, too, on the
phone, prior to the board meeting. So I'm at loss to understand what you mean
by not having been consulted.</p>
<div>
<p> </p>
</div>
<div>
<p>This is a separate topic, but I searched around for the results of the CRC
committee and all I came up with was this page (ported from the original wiki):</p>
</div>
<div>
<p> </p>
</div>
<div>
<p><a href="https://openid.pbwiki.com/Customer-Research-Committee" target="_blank">https://openid.pbwiki.com/Customer-Research-Committee</a></p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Are the results of this study available?</p>
</div>
<div>
<p> </p>
</div>
<div>
<p>Chris </p>
</div>
</div>
</div>
</div>
<div>
<div>
<p><br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
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This email is: [ ] bloggable [X] ask first [ ]
private</p>
<p> </p>
</div>
</div>
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<p> </p>
<p>The message was checked by ESET NOD32 Antivirus.</p>
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<br>
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<p style="margin-bottom:12.0pt"><br>
_______________________________________________<br>
general mailing list<br>
<a href="mailto:general@openid.net" target="_blank">general@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/general" target="_blank">http://openid.net/mailman/listinfo/general</a></p>
</div>
<p><br>
<br clear="all">
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
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This email is: [ ] bloggable [X] ask first [ ]
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</div>
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<p>__________ Information from ESET NOD32 Antivirus, version of virus signature
database 3694 (20081215) __________</p>
<p> </p>
<p>The message was checked by ESET NOD32 Antivirus.</p>
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</div>
</div>
</div>
</div>
<p><br>
<br clear="all">
<br>
-- <br>
Chris Messina<br>
Citizen-Participant &<br>
Open Technology Advocate-at-Large<br>
<a href="http://factoryjoe.com" target="_blank">factoryjoe.com</a> # <a href="http://diso-project.org" target="_blank">diso-project.org</a><br>
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This email is: [ ] bloggable [X] ask first [ ]
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</div></div></div>
</div>
</blockquote></div><br><br clear="all"><br>-- <br>Chris Messina<br>Citizen-Participant &<br> Open Technology Advocate-at-Large<br><a href="http://factoryjoe.com">factoryjoe.com</a> # <a href="http://diso-project.org">diso-project.org</a><br>
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