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<TITLE>Re: [OpenID] My answers to the nominee questions</TITLE>
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<FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Hey Pat, good point. I should clarify: I meant that OpenID as a <B>user</B> brand is not useful. I don’t honestly believe that users will ever really recognize the brand in the same way that they recognize VISA, or Google, or Bank of America. However, I do think it’s still a developer brand. Developers can use it as part of the products that they then sell themselves. The role of the ED would be to market to developers and companies looking to implement identity, listen to their needs, and figure out how to match up products that address those needs.<BR>
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From: Pat Cappelaere [<a href="pat@cappelaere.com">pat@cappelaere.com</a>]<BR>
Sent: Friday, December 12, 2008 5:29 AM<BR>
To: Luke Shepard<BR>
Cc: <a href="general@openid.net">general@openid.net</a><BR>
Subject: Re: [OpenID] My answers to the nominee questions<BR>
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Huh?<BR>
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Your blog says that "Marketing matters". If the brand does not matter, what are you marketing? What is going to be your message to communicate?<BR>
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What is the value proposition that your ED will "market"?<BR>
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OpenID is not an engineering problem anymore but a business and marketing problem.<BR>
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I am afraid that you are pointing out our own current deficiencies.<BR>
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Pat.<BR>
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On Dec 12, 2008, at 2:24 AM, Luke Shepard wrote:<BR>
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Things that don’t matter: OpenID as a brand.<BR>
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