<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Huh?<div><br></div><div>Your blog says that "Marketing matters". If the brand does not matter, what are you marketing? What is going to be your message to communicate?</div><div><br></div><div>What is the value proposition that your ED will "market"?<br><div><br></div><div>OpenID is not an engineering problem anymore but a business and marketing problem.</div><div><br></div><div>I am afraid that you are pointing out our own current deficiencies.</div><div> </div><div>Pat.</div><div><div><br><div><div>On Dec 12, 2008, at 2:24 AM, Luke Shepard wrote:<span class="Apple-style-span" style="font-family: Calibri; font-size: 16px; "> </span></div><blockquote type="cite"><div><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size:12pt"> <br> <b>Things that don’t matter: </b>OpenID as a brand. <br> <br></span></font></div></blockquote></div></div></div></div></body></html>